Category: Household Cleaners
Europe Household Cleaners
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Bleach in Germany
... bleach as an affordable alternative to surface care. The average unit price of bleach remained stable in 2024, contributing to the slow performance in value growth terms. This trend resulted in bleach maintaining its position ... Read More
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Toilet Care in Germany
... during the year as they remained popular with local consumers. In response, players continued to launch new fragrances and engage in strong promotional and discount activity to compete effectively with private label. As a result, ... Read More
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Polishes in Germany
... the highest unit price increase during the year, while volume sales declined by a faster rate than the category’s average. Euromonitor International's Polishes in Germany market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Germany
... enhance the cleaning experience and help differentiate products in a competitive landscape. German consumers generally fall into two groups when it comes to surface care. One group prioritises efficiency and is willing to pay a ... Read More
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Home Care in Germany
... economic pressures. In 2024, price adjustments slowed in some categories as inflation moderated compared to the previous year, although price-sensitive purchasing behaviour remained prevalent. Euromonitor International's Home Care in Germany market report offers a comprehensive ... Read More
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Toilet Care in Austria
... had a substantial effect on the average unit price developments of these products. Consequently, many local consumers opted for home solutions such as baking soda and vinegar for regular use to mitigate their overall expenditure ... Read More
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Polishes in Austria
... do not require special care. Furthermore, general-purpose cleaners and wipes regarded by many as a good alternative to polishes as they are more convenient and widely available. Multipurpose hygiene or cleaning products that can be ... Read More
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Surface Care in Austria
... sales. However, increasingly busy lifestyles reduced the amount of time local consumers were willing to spend on cleaning activities. After intense cleaning routines during the pandemic, the frequency and intensity of cleaning has returned to ... Read More
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Bleach in Austria
... measures were insufficient to shift current value sales into positive territory. Euromonitor International's Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Home Care in Austria
... Increases were still primarily linked to further inflationary developments with increasing production and logistics costs handed down to consumers, while promotions and discounts remained limited. Euromonitor International's Home Care in Austria market report offers a ... Read More
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Wipes in the United Kingdom
... on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to habitual use, with these products considered convenient and easy to use, widely available and offering different brands with various functions. ... Read More
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Wipes in Switzerland
... increasingly value time-saving products that support hygiene and skincare routines on the go, particularly those that require minimal commitment or cost. Facial cleansing wipes provided an accessible and portable option, especially for busy individuals a... ... Read More
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Wipes in Croatia
... used for various purposes from personal care to household cleaning, contributes to sustained demand. Additionally, the availability of specialised wipes, such as those for sensitive skin or specific cleaning tasks, has broadened their appea... Euromonitor ... Read More
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Window Cleaning (UK) - Industry Report
... the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Window Cleaning (UK) report will tell you the companies that have ... Read More
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Cleaning Chemical Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Cleaning Chemical Products (UK) report will tell you the ... Read More
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Wipes in Serbia
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading ... Read More
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Wipes in Finland
... effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes them a preferred solution for maintaining hygiene on the go. As consumers increasingly prioritise time-saving and practical solutions, wipes remain a staple in both ... Read More
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Wipes in Belgium
... primarily due to economic pressures that led consumers to deprioritise non-essential items. However, value growth remained positive, largely due to higher prices, which were driven by the shift towards eco-friendly, biodegradable products. In fact, many ... Read More
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Wipes in Spain
... - a trend that has had a significant impact on the performance of personal wipes. Facial cleansing wipes, in particular, are enjoying heightened demand as individuals adopt skincare routines that emphasise convenience and efficacy. Facial ... Read More
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Wipes in Ukraine
... these products now commonly used as the primary personal hygiene product for thousands of people, many of whom no longer have access to regular running water. However, there was a sharp decline in the unit ... Read More
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Wipes in Poland
... as price rises slowed in the final year of the review period. Nonetheless, demand rose in many categories as consumers increasingly appreciated the daily ease and convenience of wipes. With fast-paced modern lifestyles, more consumers ... Read More
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Wipes in Slovakia
... care purposes. During a period of economic caution, the relatively low price of wipes made them an attractive option for households looking for cost-effective solutions without compromising on hygiene and cleanliness. Euromonitor International's Wipes in ... Read More
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Wipes in Portugal
... consumers seek more affordable options. Meanwhile, the home care wipes and floor cleaning systems market has experienced positive growth in current value terms. However, this growth remains below that of personal wipes. Consumers exhibit a ... Read More
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Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
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Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
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