Romania Household Products

In 2025, retail volume sales of polishes in Romania fell, registering a -2% value growth. This downturn was mainly driven by the country’s economic situation: inflation, new taxes, and increased raw material costs raised unit prices and discouraged consumers from buying polishes. Although the median ...

Toilet care sales continued to grow in 2025, driven by increasing penetration and expanding shopping baskets, with consumers more likely to buy product bundles. However, the overall economic context, marked by austerity measures and political instability, hindered the performance. The median disposa ...

In 2025, air care products in Romania continued to see an increase in sales volumes as consumers looked for ways to improve the atmosphere and comfort of their homes. The ongoing trend of cocooning played a key role, with many Romanians still working remotely or on hybrid schedules. Market stability ...

The surface care market in Romania witnessed a positive performance in 2025, with a retail value of RON560 million, representing a 10% growth. This growth was largely driven by the increasing demand for convenient and efficient cleaning solutions. Multi-purpose cleaners remained the most popular sur ...

In 2025, Romania’s dishwashing market saw an increase in value, primarily due to inflation and a move toward premium products. The total retail sales price (current, local currency) hit RON520 million, marking an 11% rise. This growth was mainly propelled by a higher VAT and new government taxes int ...

The most important trend shaping the bleach category is the evolution of product formats, with a focus on easy dosage and spill prevention. Thicker variants, such as gel formats, and spray closures have become more common, marketed as more efficient and effective against limescale. Sano Romania laun ...

Home care in Romania demonstrated a mixed performance in 2025, with a slight growth in retail volume sales and a more significant increase in retail value sales. This was largely due to consumers seeking premium and sustainable products. Retail value sales increased by 9% to RON5.2 billion, influenc ...

In 2025, volume growth in Romania’s laundry care sector slowed down, largely as a result of economic challenges such as significant unit price hikes fuelled by inflation, supply chain disruptions, and escalating raw material expenses. The situation was compounded by a ripple effect after certain foo ...

In 2024, Romania’s home care packaging market recorded a marginal unit volume increase, largely supported by the growth in dishwashing and air care. Dishwashing and laundry care remain essential, high-frequency purchase categories, ensuring a stable demand base, even amidst inflationary pressures. W ...

Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ...

The Romanian Home and Laundry Care Industry Report Description This report presents an overview of the Romanian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). ...

Air Treatment Products in Romania The high summer temperatures in 2024 contributed to the strong performance of air conditioning in Romania. Over the review period, Romanian summers have become longer and hotter, thus driving demand for air treatment products, especially in urban areas where the amo ...