Poland Household Products

Poland Cosmetics & Detergents - Industry Report The analysis conducted in the Cosmetics & Detergents (Poland) report is ideal for anyone wanting to • Identify the market leaders • Spot companies heading for failure • Seek out the most attractive acquisition opportunities • Analyse industry trends • ...

Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ...

The Polish Home and Laundry Care Industry Report Description This report presents an overview of the Polish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ...

Bleach saw a decline in retail value sales in current terms in Poland in 2024. The continued decline in the category results from the fact that bleach is increasingly recognised as harmful to health and the environment, as well as less versatile than products such as multi-purpose cleaners. Sales vo ...

Toilet care registered an increase in retail value sales in current terms in Poland in 2024. New product development plays a significant role in stimulating sales, particularly through innovations in fragrances and more effective formulae. Consumers prioritise products that offer both high performan ...

Dishwashing saw current vale growth in Poland in 2024. Automatic dishwashing is experiencing a robust growth trajectory, supported by the steady rise in dishwasher ownership, which currently stands at approximately 60% possession rate in Poland. As more households adopt dishwashers, the demand for a ...

Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ...

Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, ...

Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ...

Air care registered current value growth in Poland in 2024. For Polish consumers, fragrance is a top priority in air care products, spanning use in various spaces, including bathrooms and living rooms. Scents that evoke freshness and comfort are considered particularly appealing. Euromonitor Interna ...

Air Treatment Products in Poland In 2024, cooling fans posted strong double-digit volume growth driven by the increasingly hotter weather in Poland. Consumers were prompted to seek air treatment products to stay comfortable in the heat. Advanced technology fans, such as those from Dyson, gained popu ...

Home Care Packaging in Poland Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing popularity of non-toxic in ...

Air Freshener Market in Poland 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the a ...