Netherlands Household Products

Household Products in the Netherlands Summary Household Products in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading playe ...

Value sales of wipes increased in 2024, driven by a combination of price inflation and stable consumer demand. Rising production costs, including energy, transport, and raw materials, continued to exert upward pressure on unit prices, supporting value growth despite relatively stable volume sales. E ...

The Dutch Home and Laundry Care Industry Report Description This report presents an overview of the Dutch home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is ...

Home care in the Netherlands posted slight value growth in 2024 due to moderating inflation and shifting consumer behaviours driven by the pursuit of value and convenience. The inflationary pressures of 2022 and 2023 have eased leading to lower price increases across home care categories, although m ...

Much like other home care categories, air care has seen a slowdown in price increases in 2024. After the sharp inflationary rises in recent years, manufacturers have adjusted pricing strategies, opting for modest increases while focusing on maintaining value in their offerings. Despite the stabilisi ...

Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ...

The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ...

Retailers in the Netherlands pursued aggressive discount strategies to counter declining volume sales in 2024. Promotions, such as 2-for-1 deals and bundled discounts, were commonly seen across major supermarket chains, targeting products like 3-in-1 tablets in automatic dishwashing. Despite these e ...

While bleach remained a staple product for many households in the Netherlands, sales faced headwinds due to increasing environmental awareness. Dutch consumers, particularly younger generations, are more conscious of the environmental and health implications of using bleach, leading some to opt for ...

Bleach poses a growing threat to the toilet care category in the Netherlands, as more consumers opt for its affordability and effectiveness over specialised products. Many households are using bleach as a cheaper alternative to toilet liquids and rim blocks, leading to a decline in demand for these ...

Consumers in the Netherlands are increasingly opting for specialised surface care products, such as bathroom cleaners, kitchen cleaners, scourers, and floor cleaners, as they look for more effective solutions for specific tasks. This trend is driven by a desire to use less product while achieving be ...

Air Treatment Products in the Netherlands Air conditioners saw a small decline in retail volume terms in 2024 with economic pressures forcing consumers to delay non-essential purchases. Despite sales stagnating in 2024, there continued to be a notable shift towards energy efficiency and dual-functio ...

Home Care Packaging in the Netherlands Folding cartons recorded another year of very strong growth in liquid tablet detergents in 2023, driven by the launch of a new product in this pack type. Ariel introduced a new product in liquid tablet detergents in Ecoclic recyclable folding cartons, marking a ...

Wipes in the Netherlands Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw materials, all of which were stil ...

Netherlands Household Products Market to 2027 Summary Household Products in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains description ...

Home Care Packaging in the Netherlands With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products and this cate ...

Netherlands Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Household Products in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also ...

Air Freshener Market in Netherlands 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to ...