Category: Household Products
Europe Household Products
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Surface Care in Poland
... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Laundry Care in Sweden
... to handle, easier to store due to their compact nature and simplify the process of dosing. Their ability to dissolve more efficiently in both hot and cold water ensures reduced residue on clothing, addressing a ... Read More
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Laundry Care in Slovakia
... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More
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Dishwashing in Slovakia
... also enhanced by the perception that they have less of an impact on the environment. In this vein, the possession rate of dishwashers continued to increase steadily, albeit remaining below one third of households at ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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Polishes in Latvia
... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More
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Surface Care in Latvia
... used to help soothe the impact of price inflation. Private label strengthened its value share in 2024 highlighting the price sensitivity of shoppers in the surface care category. Domol from Drogas was one of the ... Read More
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Toilet Care in Ukraine
... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More
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Polishes in Slovakia
... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More
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Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
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Surface Care in Hungary
... and bathroom cleaners. Window/glass cleaners also recorded an increase in retail volume, thanks to wider product availability and the trend towards frequent window cleaning. However, there was also an increased preference for multi-purpose cleaners, which ... Read More
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Air Care in Switzerland
... create a welcoming atmosphere. In 2024, the trend for sustainability and eco-friendly options gained significant momentum, with consumers gravitating towards air care products containing essential oils or those incorporating aromatherapy benefits, such as mood-enhancing s... ... Read More
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Dishwashing in Switzerland
... majority of households are equipped with dishwashers, the demand for products that complement these appliances has risen. Consumers are increasingly looking for options that offer both convenience and sustainability, such as dishwasher tablets and e... ... Read More
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Surface Care in Italy
... to in the past. This is partly because many people have returned to the workplace and are spending more time away from home leading busier lifestyles. This has resulted in a situation where consumers have ... Read More
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Toilet Care in Italy
... its Duck branded range of products. For example, the company introduced its Duck Fresh Discs and Duck Active Clean toilet care products which were made available in limited editions. Limited editions are seen as a ... Read More
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Laundry Care in France
... overall value growth, with major brands leveraging higher pricing to recover margins eroded during the pandemic and the inflationary volatility that followed. Euromonitor International's Laundry Care in France market report offers a comprehensive guide to ... Read More
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Air Care in the Czech Republic
... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More
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Polishes in the Czech Republic
... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More
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