Belarus Household Products

Air Care in Belarus Air care was negatively impacted by COVID-19. While current values sales benefited, volumes sales were well down and were impacted by double-digit percentage price rises. Due to the financial repercussions of the pandemic, many consumers were economising and limited their spendin ...

Bleach in Belarus Bleach benefitted significantly from the COVID-19 pandemic in 2020, as the need to disinfect all surface areas with a stringent disinfectant grew suddenly. With consumers increasingly price sensitive and concerned about COVID-19, many consumers bought bleach, as it is an economical ...

Laundry Care in Belarus In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will continue to perform well in cu ...

Home Care in Belarus Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides also performed very well. The re ...

Dishwashing in Belarus COVID-19 hugely benefitted dishwashing in 2020. With people spending much more time at home in order to avoid exposure to COVID-19, much more dishes were washed. Likewise, automatic dishwashing volume sales were boosted by the growing penetration of dishwashing machines in Bel ...

Toilet Care in Belarus Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more time to clean, as were spe ...

Surface Care in Belarus Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected, as to reduce the chances of ...

Polishes in Belarus A slight increase in value sales and volume sales as consumers spend more time at home due to COVID-19 and consequently have more time to polish. In particular, furniture polish performed well, as consumers tried to keep surfaces clean to stop the spread of COVID-19. Shoe polish, ...