Norway Household Products

Value sales of wipes increased in 2024, supported by an ongoing household preference for convenient, quick, and easy-to-use solutions. Both home care and personal wipes continue to be valued for their ability to reduce effort and minimise the time associated with cleaning and hygiene routines. The g ...

Bleach is challenged by long-standing negative perceptions in Norway, with most households considering it old-fashioned, outdated, and harmful to the environment and personal health. Consumers are increasingly rejecting home care that are perceived to contain harmful chemicals, which includes bleach ...

Inflationary pressures subsided in Norway over 2024, resulting in slower retail price growth of dishwashing products. Retail volume sales returned to growth following three years of decline. Nonetheless, the changes in household purchasing patterns are still evident as many consumers remained price ...

Norwegian households are seeking laundry care products with added benefits in terms of product formulations that enhance cleaning efficacy and minimise the time and effort spent doing laundry duties. Manufacturers have focused on meeting these needs with new innovations and product developments in 2 ...

Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of t ...

Retail price growth moderated in polishes over 2024, following the sharp increases seen in Norway during 2022-3. Polishes have seen rising costs in the post-pandemic era, due to escalating operating costs in the form of material sourcing, logistical expenses, rent, and salaries. This translated into ...

Cost-of-living pressures remained significant for many households in 2024 resulting in strong price sensitivity within the toilet care category. Households were drawn towards products delivering value for money. Manufacturers have addressed this by attribute bundling to increase the value for money ...

Home care in Norway witnessed a rebound in retail volume sales during 2024, as price increases moderated and inflationary pressures subsided. Despite the moderation in price inflation, average prices were still well above historic levels in home care. With many households still suffering cost-of-liv ...

In 2024, Norwegian households still faced higher cost of living pressures, and this dented demand for air care which is already deemed a non-essential product. Although inflation decreased in Norway, salary and pay increases have failed to keep pace with inflation, whilst interest rate hikes have lo ...

Air Treatment Products in Norway Retail volume sales of air treatment products are set to fall in Norway in 2024. Sales volumes have been adversely affected by a weak and uncertain economic climate, which has served to increase household price sensitivity and caution in purchasing behaviour. Househo ...

Air Freshener Market in Norway 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the a ...