Slovakia Household Products

Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ...

In 2024, surface care in Slovakia registered moderate, yet faster, retail volume growth, compared with 2023. Multi-purpose cleaners, but also specialised options like bathroom, kitchen and oven cleaners continued to grow in popularity. Meanwhile, retail current value sales grew healthily, but at a m ...

The demand for toilet care in Slovakia at the end of the review period was marked by local consumers’ interest in regular and highly efficient toilet cleaning, while convenience and eco-friendliness continued to gain weight in purchasing decisions. Therefore, consumers often chose to purchase produc ...

Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ...

Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ...

Economic factors influenced consumers’ purchasing decisions in laundry care in Slovakia in 2024. Inflationary pressures and limited real GDP growth and purchasing power in the country saw consumers look to cheaper products, including private label, or wait to purchase laundry care products when made ...

Dishwashing in Slovakia posted healthy, if slower, retail current value growth in 2024. Growth was driven by the increasing popularity of convenience-based and perceived effective automatic dishwashing detergents. The rising popularity of these products is also enhanced by the perception that they h ...

The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ...

Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ...