Slovakia Household Products

The air care category in Slovakia showed positive growth in value sales in 2025, driven by growing prices and the rising popularity of modern formats. These modern formats, such as electric and candle air fresheners, attracted consumers with their high convenience, aesthetics, and sustainability opt ...

The home care market in Slovakia demonstrated resilience in 2025, with a retail value of EUR324 million, representing a 3% growth from the previous year. Driven by consumer demand for sustainable and convenient products, the market is forecast to continue growing, reaching EUR379 million by 2030. To ...

In 2025, toilet care in Slovakia experienced weak value growth, even for popular product types like rim blocks, due to economic changes such as a VAT increase and a rise in the corporate income tax rate for higher-earning entities. The inflation rate in Slovakia was 4% in 2025, which restricted cons ...

In 2025, the dishwashing category in Slovakia experienced stagnation in volume terms but saw value growth due to price increases, largely driven by a VAT increase in 2025. The category's performance was influenced by consumer behavior, with a notable trend towards resource-efficient products. Euromo ...

In 2025, laundry care in Slovakia experienced cautious spending due to high inflation and fiscal consolidation. Despite this, the category saw high value gains driven by consumers seeking convenient and expensive product formats and formulations. Retail value sales of laundry care in Slovakia reache ...

Surface care in Slovakia was characterised by cautious consumer spending in 2025, due to inflationary pressures prompting Euromonitor International's Surface Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest re ...

In 2025, the polishes category in Slovakia recorded a retail value of EUR8.2 million, representing 3% growth. This growth is notable given the challenging economic environment characterised by inflation, which stood at 4% in 2025. Median disposable income per household in Slovakia indicated a relat ...

In 2025, the bleach category in Slovakia was characterised by a trend towards concentrated formats, driven by the need to reduce plastic packaging and transport emissions. Highly concentrated powders or unit-dose formats are becoming increasingly popular, with companies focusing on green packaging w ...

In 2025, wipes in Slovakia experienced robust current value growth, underpinned by rising average unit prices and a shift towards premium products. The retail value of wipes reached EUR22.9 million in 2025, marking a year-on-year increase of 6%, which stands out compared to the moderate economic exp ...

In 2024, surface care in Slovakia registered moderate, yet faster, retail volume growth, compared with 2023. Multi-purpose cleaners, but also specialised options like bathroom, kitchen and oven cleaners continued to grow in popularity. Meanwhile, retail current value sales grew healthily, but at a m ...

The demand for toilet care in Slovakia at the end of the review period was marked by local consumers’ interest in regular and highly efficient toilet cleaning, while convenience and eco-friendliness continued to gain weight in purchasing decisions. Therefore, consumers often chose to purchase produc ...

Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ...

Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ...

Economic factors influenced consumers’ purchasing decisions in laundry care in Slovakia in 2024. Inflationary pressures and limited real GDP growth and purchasing power in the country saw consumers look to cheaper products, including private label, or wait to purchase laundry care products when made ...

Dishwashing in Slovakia posted healthy, if slower, retail current value growth in 2024. Growth was driven by the increasing popularity of convenience-based and perceived effective automatic dishwashing detergents. The rising popularity of these products is also enhanced by the perception that they h ...

The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ...

Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ...