Denmark Household Products

Household Products in Scandinavia Summary Household Products in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key fi ...

Retail value sales of wipes saw a significant increase in 2024, driven by a fundamental demand for convenient, quick, and easy-to-use solutions. Wipes have become a practical, efficient alternative, perfectly aligned with the fast-paced lifestyles of modern households. Euromonitor International's Wi ...

The Danish Home and Laundry Care Industry Report Description This report presents an overview of the Danish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

In laundry care, Danish households are shifting away from powder detergents to concentrated liquid detergents. Liquid detergents are considered easier to measure and dose, thus providing more flexibility for different washing loads. By contrast, powder alternatives are bulkier to store and more cumb ...

The bleach category faces significant challenges in Denmark due to rising health concerns. Higher awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, are driving consumers away from the bleach category. Increasingly, bleach is seen as out-d ...

Danish households are seeking more versatile and multi-functional polishes in Denmark. This helps to simplify cleaning routines, offers cost savings, and minimises the use of home storage space. Manufacturers are responding to this requirement. For example, in shoe polish, Silver Universal Waterproo ...

In dishwashing, improvements in product efficacy underpinned volume and value growth in 2024. Households want more effective products that minimise the chore of dishwashing. Consequently, consumers are drawn to hand dishwashing products like Fairy Max Power, which claims to reduce scrubbing on tough ...

Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ...

Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking ...

In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ...

Air care product development in Denmark was focused on non-aerosol alternatives to address health and wellbeing concerns in 2024. Aerosols can contain harmful chemicals that contribute to indoor pollution. With the importance of good indoor air quality much higher since the pandemic, and asthma/ all ...

Air Treatment Products in Denmark Air treatment products in Denmark followed the retail volume sales developments seen in other categories of consumer appliances at the end of the review period. Despite bright spots in split air conditioners and cooling fans, overall retail volume sales of air treat ...

Scandinavia Household Products Market to 2027 Summary Household Products in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading p ...

Scandinavia Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Household Products in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 20 ...

Air Freshener Market in Denmark 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ...