Hungary Household Products

Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ...

The Hungarian Home and Laundry Care Industry Report Description This report presents an overview of the Hungarian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F) ...

In 2024, the surface care market in Hungary continued to see positive growth in current value sales, driven by rising prices and a slight increase in consumer interest in specialised cleaning products, such as kitchen and bathroom cleaners. Window/glass cleaners also recorded an increase in retail v ...

In Hungary's laundry care market, rising inflation continued to exert pressure on prices in 2024, reducing consumers’ purchasing power. While the inflationary impact was less severe compared to 2022, consumers still relied heavily on cheaper products or those available on promotion. Many simply coul ...

Polishes remain unpopular among Hungarian consumers, with weak sales compared to other home care categories, such as surface care products, which are considered more essential. As a result, polishes continued to see a decline in volume sales in 2024, although there was a modest increase in value sal ...

Automatic dishwashing detergents recorded significant growth in current value terms in 2024, driven by rising prices and the growing prevalence of dishwashers in Hungarian households. An increasing number of consumers are embracing the convenience and time-saving advantages provided by dishwashers, ...

In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ...

Demand for toilet care products in Hungary rebounded in 2024 after a decline in the previous year. This growth was driven by moderating inflation and an increasing consumer preference for convenient, effective, and environmentally-friendly products. Unlike bleach, which has seen a steady decline due ...

Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ...

The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ...

Air Treatment Products in Hungary Retail volume sales of air treatment products are expected to grow significantly in Hungary in 2024, with one of the strongest performances in consumer appliances overall. A long and hot summer period and small price increases compared to the previous year have led ...