Category: Cosmetics & Personal Care
Europe Cosmetics & Personal Care
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Serbia Depilatories
... removal products. However, this potential growth in volume was somewhat tempered by a preference among women for salon visits and professional hair removal services, which offer greater convenience and longer-lasting results. Euromonitor International's Depilatories in ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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Lithuania Mass Beauty and Personal Care
... by the premium segment, mass items remain the core products demanded, particularly in areas deemed essential, where many consumers do not want to pay more for added benefits. As such, mass offerings are strong in ... Read More
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Lithuania Men's Grooming
... was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels. Premium hair care products were the second leading category, with sales growth primarily driven by men returning ... Read More
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Lithuania Deodorants
... clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category. Many consumers also prefer roll-ons and sticks over deodorant sprays, which ... Read More
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Latvia Baby and Child-Specific Products
... of lower birth rates. Whilst lower inflation provided some respite to the cost of living, consumer price sensitivity lingered with more consumers buying private label products. Lower birth rates are shrinking the overall consumer base ... Read More
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Latvia Sun Care
... stemming from the war in nearby Ukraine, volume sales of sun care remained strong. With society fully opened up both local and international tourists fuelled sales of sun care products. Some price inflation also added ... Read More
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Latvia Skin Care
... extra for higher quality products or a reputable brand. Still, the growth in 2023 was far behind the growth in some neighbouring countries. With inflation remaining high in 2023, stemming from the energy crisis caused ... Read More
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Lithuania Bath and Shower
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Denmark Baby and Child-Specific Products
... and safety standards, brought on by the pandemic. While inflation began to fall, consumer purchasing power was eroded by weak economic growth, rising interest rates and higher utility costs. Some parents either shifted to cheaper ... Read More
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Estonia Fragrances
... sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium ... Read More
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Estonia Oral Care
... education and rising beauty standards, plus ongoing costs of visiting the dentist, have driven growth in oral care and are set to aid sales across the forecast period. Euromonitor International's Oral Care in Estonia report ... Read More
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Estonia Baby and Child-Specific Products
... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More
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Estonia Depilatories
... the warm weather in 2023 driving higher sales, with a significant and stand out performance for hair remover/bleach. Veet was the major player in the bleaches and hair removal category in, with the increase in ... Read More
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Estonia Beauty and Personal Care
... which led retail volume growth in areas such as skin care, colour cosmetics, and baby and child-specific products. Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and ... Read More
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Latvia Men's Grooming
... grooming has once again become a daily habit among Latvian men driving sales of men’s grooming products, with particular emphasis on using bath and shower and deodorants. Price inflation added further stimulus to constant value ... Read More
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Lithuania Depilatories
... the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product coverage: ... Read More
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Lithuania Hair Care
... of 2023, price increases were put in place. Notably, prices from Procter & Gamble saw a more pronounced increase in 2023 compared to 2022. Subsequently, hair care products in supermarkets and hypermarkets, with rising prices, ... Read More
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Lithuania Skin Care
... record the strongest sales, there was a visible shift to premium offerings in 2023, reducing the gap between the two. Much of the increase for skin care was the influence of COVID-19 lockdowns and home ... Read More
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Denmark Skin Care
... subside to more normal levels. Indeed, overall skin care sales remained well above pre-pandemic levels in 2023 with manufacturers continuing to reap the benefits of the strong recovery. The return to going out of the ... Read More
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Serbia Colour Cosmetics
... as powerful catalysts, with influencers leveraging their reach to inspire consumption, particularly among young girls. Players in the product area capitalised on this trend by actively promoting their colour cosmetics via social media channels, partnering ... Read More
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Serbia Sun Care
... weather prompted Serbians to spend more time outdoors, further fuelling demand for sun care products. Producers, internet platforms, and medical professionals actively promoted awareness regarding the negative effects of sun exposure on the skin, leading ... Read More
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