Global Virtual Reality Content Market 2016-2020
About VR Content
VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel the display images, and wrap-around display screens.
Technavio’s analysts forecast the global VR content market to grow at a CAGR of 127.97% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global VR content market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of VR content in the following industries:
Technavio Announces the Publication of its Research Report – Global VR Content Market 2016-2020
Technavio recognizes the following companies as the key players in the global VR content: Netflix, Samsung, Google, and Valve
Other Prominent Vendors in the market are: 8i, Alphaeon, AltspaceVR, Apple (Metaio), Blippar, Alchemy VR, CCP Games, EEVO, Facebook, GoPro, High Fidelity, HTC, Improbable, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, Nod Labs, Reload Studios, Resolution Games, Sony, uSens, Virtalis, Virtuix, Viscira, VRideo, Wevr, and WorldViz
Commenting on the report, an analyst from Technavio’s team said: “Technological advances in the video content market have led to the introduction of VR and 360-degree videos. VR is the new trend in the entertainment domain and it is making its way to various digital arenas, particularly the digital video content market. VR is emerging as one of the mainstream platforms, leading to the technological transformation of the digital world. In 2016, Facebook launched its flagship VR device Oculus Rift, Sony launched Morpheus, and HTC launched Vive.”
According to the report, there is intense competition among vendors such as Samsung Electronics, HTC, Sony, Oculus, and Google. The presence of these brands in the market is expected to increase the awareness of VR technology among consumers. The acquisition of Oculus in July 2014 for $2 billion by Facebook and Google’s investment in Magic Leap are some of the major developments in the VR market in the past two years. In addition, leading smartphone vendors introduced VR headsets that can be integrated with smartphones to provide an enhanced viewing and gaming experience to users. Samsung Electronics introduced Gear VR and HTC introduced Vive.
Further, the report states that technological advances have led to the development of advanced VR headsets by a large number of global players. Companies such as Samsung Electronics, Sony, HTC, and Oculus have manufactured VR headsets that give users an experience of the virtual world. These devices are priced very high. Some of the most renowned VR headsets are HTC Vive, Samsung Gear VR, PlayStation VR, and Oculus Rift, which are priced between $399 and $899. In addition, these headsets are limited to their supporting display devices. For instance, PlayStation VR, which is likely to be launched in October 2016, will be compatible only with PlayStation 4. Similarly, Oculus Rift will support Xbox One. As video game players already spend a significant amount on gaming consoles, investing in VR headsets becomes a challenge for them.
Netflix, Samsung, Google, Valve, 8i, Alphaeon, AltspaceVR, Apple (Metaio), Blippar, Alchemy VR, CCP Games, EEVO, Facebook, GoPro, High Fidelity, HTC, Improbable, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, Nod Labs, Reload Studios, Resolution Games, Sony, uSens, Virtalis, Virtuix, Viscira, VRideo, Wevr, WorldViz