Category: Consumer Goods & Retailing
Central America Consumer Goods & Retailing
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Tobacco in Guatemala
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Cigars, Cigarillos and Smoking Tobacco in Guatemala
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Smokeless Tobacco and Vapour Products in Guatemala
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Cigarettes in Guatemala
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Cigarettes in Costa Rica
... which reinforced the overall negative perception of most tobacco products. In addition to the high taxes, which translate into higher unit prices, advertising and smoking bans made cigarettes less appealing, affordable and convenient amongst youngster ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Costa Rica
... this category, as tourists often look for recognisable imported Cuban brands which are considered an affordable luxury, given the limited availability of these products in countries such as the US, as well as being considerably ... Read More
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Smokeless Tobacco and Vapour Products in Costa Rica
... main sales drivers for these products are affordability, convenience (discretion and portability) and performance (ranging from battery duration to vapour production). New lower-cost products provide consumers with affordable options, ranging between USD30.00 to under USD100.00. ... Read More
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Tobacco in Costa Rica
... becoming even more relevant amongst new potential smokers, particularly high school students and the local millennial population, where the cannabis culture has actually surpassed tobacco’s former popularity as the second most consumed recreational drug after ... Read More
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Bath and Shower in Costa Rica
... ongoing expansion of Walmart’s private label line Equate) continued to compete for purchases from mid-income consumers. Such products competed based on availability, price and the promotion of appealing functional ingredients. In such a context, a ... Read More
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Beauty and Personal Care in Costa Rica
... targeted at a broader base of mid- and high-income consumers across Costa Rica. While new products tried to meet demand for high quality yet still be affordable for target consumer groups (with a particular focus ... Read More
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Colour Cosmetics in Costa Rica
... bright and colourful point-of-sale displays that gave a direct and simple message to potential buyers. These products’ marketing banners, packaging and shelf designs were aligned under the same visual principle, which aimed to have a ... Read More
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Depilatories in Costa Rica
... included the rising development of multiple-blade razor systems (with up to five blades), along with increased availability of specialised hair removers and bleaches for specific body areas (including facial strips) and even men-specific brand extensions ... Read More
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Fragrances in Costa Rica
... of beauty specialists, modern grocers and department stores. In this context, there was the increasing popularity of multiple “masstige” brands, including products from Antonio Banderas, Elizabeth Arden and United Colours of Benetton (all under USD35.00) ... Read More
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Men's Grooming in Costa Rica
... reach more-specific groups of consumers. In this context, major global players continued to focus on expanding through men’s grooming products due to the low levels of development found across most categories, particularly those with high ... Read More
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Skin Care in Costa Rica
... larger base of mid- and high-income consumers. In this context, dynamic growth continued to be recorded by facial care, which included anti-acne treatments, added-value facial moisturisers and masks, and also repairing serums and anti-agers (including ... Read More
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Sun Care in Costa Rica
... performance expectations of a broader base of consumers. In most cases, product offers continued to focus on mid- and higher-income consumers given the relatively high unit prices of most sun protection products (both sun blocks ... Read More
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Baby and Child-Specific Products in Costa Rica
... hand with imported and differentiated economy products, such as the European brands Babe and Mustela, continued to gain shelf presence at both healthcare specialists and modern grocery outlets across the country. Other local products, such ... Read More
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Deodorants in Costa Rica
... to grow in 2017 through specialisation. There was a vast assortment of products that focused on providing added value to local consumers, including longer-lasting protection, anti-stain alternatives and clinical-strength results. Other types of relevant selling ... Read More
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Hair Care in Costa Rica
... of specialisation in order to reach more-specific groups of consumers. The adoption of a vast array of natural ingredients continued alongside the use of multiple functional claims, which ranged from moisturising to detox formulas. Players ... Read More
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Oral Care in Costa Rica
... as the Bulgarian toothpaste and mouthwash brand Bilka) continued finding room to target more-specific groups of consumers interested in such added-value lines. Besides finding room for such types of high-end products, major brands such as ... Read More
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Mass Beauty and Personal Care in Costa Rica
... increase, include for value packs and products at promotional prices, and there was further penetration of Walmart’s private label line Equate throughout most personal care categories. In such a context, all players within mass beauty ... Read More
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Premium Beauty and Personal Care in Costa Rica
... and personal care in Costa Rica remained relatively stable during 2017. The focus was on the small but affluent base of the population, who have access to significantly higher levels of disposable income and tend ... Read More
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Oral Care in Guatemala
... prices. They are not loyal to any specific brand, but purchase the one which is most affordable. Companies have responded to this by launching small pack sizes that are more affordable. As disposable incomes are ... Read More
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Hair Care in Guatemala
... consumer base and reach the lower-end of the market. Leading companies continued to innovate with these products, and are now introducing 3-minute miracle repair treatments, such as Pantene 3-Minute Miracle, which was launched in 2017. ... Read More
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Baby and Child-Specific Products in Guatemala
... products such as baby shampoo, shower gel, body cream, talcum powder and cologne. Both brands are distributed through modern retail channels, and target the middle- to high-income consumer base. Competition from other well-established brands, such ... Read More
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