Category: Consumer Goods & Retailing
Central America Consumer Goods & Retailing
Research Assistance
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Bath and Shower in Costa Rica
... ongoing expansion of Walmart’s private label line Equate) continued to compete for purchases from mid-income consumers. Such products competed based on availability, price and the promotion of appealing functional ingredients. In such a context, a ... Read More
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Beauty and Personal Care in Costa Rica
... targeted at a broader base of mid- and high-income consumers across Costa Rica. While new products tried to meet demand for high quality yet still be affordable for target consumer groups (with a particular focus ... Read More
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Colour Cosmetics in Costa Rica
... bright and colourful point-of-sale displays that gave a direct and simple message to potential buyers. These products’ marketing banners, packaging and shelf designs were aligned under the same visual principle, which aimed to have a ... Read More
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Depilatories in Costa Rica
... included the rising development of multiple-blade razor systems (with up to five blades), along with increased availability of specialised hair removers and bleaches for specific body areas (including facial strips) and even men-specific brand extensions ... Read More
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Fragrances in Costa Rica
... of beauty specialists, modern grocers and department stores. In this context, there was the increasing popularity of multiple “masstige” brands, including products from Antonio Banderas, Elizabeth Arden and United Colours of Benetton (all under USD35.00) ... Read More
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Men's Grooming in Costa Rica
... reach more-specific groups of consumers. In this context, major global players continued to focus on expanding through men’s grooming products due to the low levels of development found across most categories, particularly those with high ... Read More
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Skin Care in Costa Rica
... larger base of mid- and high-income consumers. In this context, dynamic growth continued to be recorded by facial care, which included anti-acne treatments, added-value facial moisturisers and masks, and also repairing serums and anti-agers (including ... Read More
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Sun Care in Costa Rica
... performance expectations of a broader base of consumers. In most cases, product offers continued to focus on mid- and higher-income consumers given the relatively high unit prices of most sun protection products (both sun blocks ... Read More
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Baby and Child-Specific Products in Costa Rica
... hand with imported and differentiated economy products, such as the European brands Babe and Mustela, continued to gain shelf presence at both healthcare specialists and modern grocery outlets across the country. Other local products, such ... Read More
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Deodorants in Costa Rica
... to grow in 2017 through specialisation. There was a vast assortment of products that focused on providing added value to local consumers, including longer-lasting protection, anti-stain alternatives and clinical-strength results. Other types of relevant selling ... Read More
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Hair Care in Costa Rica
... of specialisation in order to reach more-specific groups of consumers. The adoption of a vast array of natural ingredients continued alongside the use of multiple functional claims, which ranged from moisturising to detox formulas. Players ... Read More
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Oral Care in Costa Rica
... as the Bulgarian toothpaste and mouthwash brand Bilka) continued finding room to target more-specific groups of consumers interested in such added-value lines. Besides finding room for such types of high-end products, major brands such as ... Read More
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Mass Beauty and Personal Care in Costa Rica
... increase, include for value packs and products at promotional prices, and there was further penetration of Walmart’s private label line Equate throughout most personal care categories. In such a context, all players within mass beauty ... Read More
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Premium Beauty and Personal Care in Costa Rica
... and personal care in Costa Rica remained relatively stable during 2017. The focus was on the small but affluent base of the population, who have access to significantly higher levels of disposable income and tend ... Read More
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Oral Care in Guatemala
... prices. They are not loyal to any specific brand, but purchase the one which is most affordable. Companies have responded to this by launching small pack sizes that are more affordable. As disposable incomes are ... Read More
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Baby and Child-Specific Products in Guatemala
... products such as baby shampoo, shower gel, body cream, talcum powder and cologne. Both brands are distributed through modern retail channels, and target the middle- to high-income consumer base. Competition from other well-established brands, such ... Read More
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Sun Care in Guatemala
... protection daily, along with insufficient disposable incomes to afford these products, are the main barriers that sun care has to expanding its consumer base. Most consumers who use sun protection use it during outdoor activities, ... Read More
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Skin Care in Guatemala
... firming, anti-ageing and natural ingredients are trends that are being seen in mass skin care in Guatemala. Leading brands such as Nivea, Dove and Lubriderm are constantly improving their formulae and offering value-added benefits at ... Read More
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Mass Beauty and Personal Care in Guatemala
... and bases their purchasing decisions mainly on price. Economy beauty and personal care products are more prevalent amongst this consumer group. Also, there are many categories, such as sun care, men’s grooming and skin care, ... Read More
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Men's Grooming in Guatemala
... and body wash. However, there is a lack of penetration in the lower-end of the market, which is the largest in Guatemala, and in which disposable incomes are tight. Also, men are more resistant to ... Read More
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Hair Care in Guatemala
... consumer base and reach the lower-end of the market. Leading companies continued to innovate with these products, and are now introducing 3-minute miracle repair treatments, such as Pantene 3-Minute Miracle, which was launched in 2017. ... Read More
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Bath and Shower in Guatemala
... purposes throughout their homes. Liquid soap is being using instead of bar soap for hand washing, body washes are being used for showering, and more women are using intimate hygiene products. In categories such as ... Read More
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Fragrances in Guatemala
... than three quarters of value sales. Both urban and rural consumers are being influenced by international trends, and they are searching for the best fragrances that their budgets allow them to afford. Leading companies such ... Read More
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Beauty and Personal Care in Guatemala
... who have tight budgets and low disposable incomes. This consumer group still has low penetration in many beauty and personal care categories, such as sun care and men’s grooming. They buy on a day-to-day basis, ... Read More
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Colour Cosmetics in Guatemala
... international trends. Matte products are becoming more prevalent, especially in lip products, with brands such as L’Oréal Matte Addiction. Another strong trend is longer and fuller eye lashes. Leading companies such as L’Oréal Guatemala are ... Read More
