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Wipes in Slovakia

Publisher Euromonitor International
Published Apr 24, 2026
Length 40 Pages
SKU # EP21149187

Description

In 2025, wipes in Slovakia experienced robust current value growth, underpinned by rising average unit prices and a shift towards premium products. The retail value of wipes reached EUR22.9 million in 2025, marking a year-on-year increase of 6%, which stands out compared to the moderate economic expansion, with only 0.9% GDP growth. This positive momentum was not driven by volume expansion, but rather by consumer willingness to pay more for products that deliver superior gentleness, safety and c...

Euromonitor International's Wipes in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Wipes in Slovakia
Euromonitor International
April 2026
List Of Contents And Tables
WIPES IN SLOVAKIA
Key Data Insights
2025 Developments
Kimberly-Clark Drives Value Growth as Parents Trade up to Premium Baby Wipes
Key Industry Trends
CHART 1 Key Industry Trends for Wipes
Industry Performance
CHART 2 Kimberly-Clark's Huggies Extra Care Sensitive Baby Wipes
Maresi Foodbroker and Dm-Drogerie Markt Drive Innovation with Eco-Friendly Launches
CHART 3 Dr Beckmann Magic Leaves Toilet Wet Wipes
Consumers Shift to Online Shopping as Subscription Models Enhance Loyalty
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Consumer Demand for Plant-Based Wipes to Accelerate Product Transformation
Premiumisation and Hygiene Focus to Drive Value Gains in Wipes
Evolving Consumer Habits to Reshape Business Models and Product Strategies
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Procter & Gamble Counters Private Label Innovation as Rivals Narrow the Gap
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Retailers Drive Channel Shift as Health and Beauty Specialists Attract Premium-Focused Shoppers
E-Commerce Accelerates as Mobile Shopping and Convenience Reshape Habits
Premiumisation and Wellness Trends Fuel Channel Innovation and Collaboration
CHART 10 Retail Channels 2020-2025
Economic Context
CHART 11 Economic Context for Wipes
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Wipes
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Key Industry Trends for Tissue and Hygiene
CHART 19 SHP Harmanec's Harmony Compact Toilet Paper
CHART 20 Value Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Forecast Value Sales 2020-2030
CHART 23 Forecast Value Sales by Category 2025-2030
CHART 24 Analyst Insight for Tissue and Hygiene
CHART 25 Hartmann-Rico's Sustainable MoliCare Underwear
CHART 26 Company Shares 2025
CHART 27 Brand Shares 2025
CHART 28 Retail Channels 2020-2025
CHART 29 Economic Context for Tissue and Hygiene
CHART 30 Real Gdp Growth 2020-2030
CHART 31 Inflation 2020-2030
CHART 32 Consumer Context for Tissue and Hygiene
CHART 33 Population 2020-2030
CHART 34 Consumer Expenditure 2020-2030
CHART 35 Population by Generation 2025
TISSUE AND HYGIENE IN SLOVAKIA
Executive Summary
Shift Towards Higher-Priced, Better-Quality Products Drives Value Growth
Key Data Insights
Key Industry Trends
Industry Performance
SHP Harmanec Meets Urban Demand with Compact Toilet Paper Innovation
Celltex Elevates Wellness with Skin-Friendly Bella Herbs Pantyliners
What's Next?
Packaging Redesigns to Prioritise Ageing Consumers and Functional Wellness
Retail Tissue Will Retain the Lead as Value Growth Outpaces Volume
Wellness-Focused Innovation and Demographic Shifts to Reshape Future Demand
Competitive Landscape
Procter & Gamble Adapts Premium Positioning as Rivals Close Share Gap
Shp Harmanec Leverages Eco-Initiatives to Strengthen Consumer Loyalty
Hartmann-Rico Accelerates Sustainable Shift with Reusable Underwear Launch
Channels
Hypermarkets and Supermarkets Anchor Bulk Routines as E-Commerce Accelerates
Retail E-Commerce Captures High-Value Growth through Convenience and Logistics
Health and Beauty Specialists Expand Premium Wellness with Sustainability Focus
Economic Context
Consumer Context
Country Reports Disclaimer

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