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How Affluents Shop: The who, what, where and why about affluent shoppers

How Affluents Shop

This report comes with an exec summary and a detailed analysis report

How Affluents Shop: The who, what, where and why about affluent shoppers

Across the nation, the shoppers that count most to retailers from High Street to Main Street, in the malls, at the outlets, in the tony luxury boutiques, in the department stores and at the discounters are the affluent, defined as those with incomes at the top 20 percent, or about $100,000 and above in 2014.

These are the 'heavy lifters' when it comes to shopping -- while they account for only 20 percent of all U.S. households, they account for more than 40 percent of total consumer spending. This new study from Unity Marketing examines in depth the shopping habits of the nation's biggest, most indulgent and most powerful shoppers.

You will receive:

  • Executive summary of latest Affluent Consumer Tracking Study Shopper Track survey outlining key trends and findings
  • Detailed Analysis Report providing details about where affluents shopped, what they shopped for, why they shopped, how much they spent.
Retailers at all pricing levels -- high end, discount/low-end and mid-market -- need to understand the behaviors of the affluent shoppers, their most important customer segment.

Please note: this is delivered as a zip file.


Demographics
Shopping Overview (see Any by store & Mean # visits
Experiences Purchases
Shopping Detail
Department store details
Internet detail
Clothing store detail
Home specialty store detail
Beauty store detail
Dining detail
Salon/Spa detail
Luxe department store detail
Luxe branded boutique detail
Jewelry store detail
Liquor/Wine store detail
Major appliance store detail (w/brands)
Kitchenware/cook’s tools store detail
Art/Framing gallery detail
Sunglass/Optical store detail (w/brands)
Travel experiences detail
Physician services detail
Product Brands
Fashion brands
Beauty brands
Restaurant/dining brands
Hotel brands
Jewelry & watch brands
Store Brands
Luxe department stores
Department & mass stores
Luxe brand boutiques
Fashion boutiques
Cosmetics stores
Jewelry stores
Home furnishings/furniture stores
Internet websites
Spending trends
Travel Special Investigation

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