This report comes with an exec summary and a detailed analysis report
How Affluents Shop: The who, what, where and why about affluent shoppers
Across the nation, the shoppers that count most to retailers from High Street to Main Street, in the malls, at the outlets, in the tony luxury boutiques, in the department stores and at the discounters are the affluent, defined as those with incomes at the top 20 percent, or about $100,000 and above in 2014.
These are the 'heavy lifters' when it comes to shopping -- while they account for only 20 percent of all U.S. households, they account for more than 40 percent of total consumer spending. This new study from Unity Marketing examines in depth the shopping habits of the nation's biggest, most indulgent and most powerful shoppers.
You will receive:
Executive summary of latest Affluent Consumer Tracking Study Shopper Track survey outlining key trends and findings
Detailed Analysis Report providing details about where affluents shopped, what they shopped for, why they shopped, how much they spent.
Retailers at all pricing levels -- high end, discount/low-end and mid-market -- need to understand the behaviors of the affluent shoppers, their most important customer segment.