Global Mobile Gaming Market 2015

Global Mobile Gaming Market 2015

Mobile gaming grows rapidly worldwide

Worldwide, mobile games are advancing their share on the total games market through rapid growth. More than a billion people worldwide played games on mobile devices last year. While smartphones are ahead in usage, revenues from games played on tablets are growing more rapidly. Another trend is distribution of mobile games from messaging app platforms, especially widespread in Asia.

Asia-Pacific was the largest mobile gaming market in 2014. In China alone, close to a quarter of a billion people were mobile gamers. In Japan, smartphones and tablets accounted for more than half of the total gaming revenues, while in South Korea mobile games managed to triple their share of the games market in just one year. South East Asia is another promising mobile gaming market, as more people there already are playing mobile games than online computer games.

In the USA, mobile gaming revenues from in-app purchases are growing much faster than from mobile game downloads. Similarly, in France free-to-enter games were most played on mobile devices. In Germany, smartphones topped computers as the device most used for game play last year and in the UK free mobile games had the highest penetration of all game types.

Mobile games are booming in other regions worldwide also. In Latin America, Mexico leads in share of smartphone users playing games on their devices, while in the Middle East & Africa, South Africa is another an example of a country where mobile gaming revenues are higher than revenues from computer online games.

While the both the number of mobile games and of companies publishing them are growing, the major titles are still coming from a few leading publishers, including King and Supercell. One major new development in early 2015 was strategic cooperation between video games company Nintendo and mobile games publisher DeNA. Among distributors, game app revenues on Google Play were growing faster at the end of the last year than those on the iOS App Store, while the latter performed better in terms of direct games spending.


1. Management Summary
2. Global
Overview of Mobile Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, incl. Mobile, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 - 2015f & 2017f
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
Top 3 Mobile Games, by Revenues, in USD billion, 2014
Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014
3. Asia-Pacific
3.1. East Asia
3.1.1. China
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Breakdown of Online Gaming Revenues, by Segment, incl. Mobile, Q1 2014
Mobile Gaming Revenues, in USD billion, 2013, 2014e & 2018f
Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010 – 2014
Breakdown of Average Monthly Payment Amounts Paid for Mobile Games, in % of Mobile Gamers, 2014
Ways to Discover Mobile Games, in % of Mobile Gamers, 2014
Breakdown of User Coverage of Mobile Gaming Providers, in %, Q2 2014
3.1.2. Japan
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Breakdown of Online Gaming Revenues, by Device, in % and in JPY billion, 2013
Mobile Gaming Revenues, by Apps and Smartphone Browser Games, in JPY billion, 2012 - 2014e
3.1.3. South Korea
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Breakdown of Total Gaming Revenues, by Segment, incl. Mobile, in %, 2011 - 2013
Mobile Gaming Revenues, in KRW billion, 2011 - 2013
3.1.4. Taiwan
Mobile Gamer Penetration on Smartphone Users, in %, 2014
Mobile Gaming Revenues, in TWD billion, 2014e & 2017f
3.2. South Asia
3.2.1. India
Gaming Revenues, by Platform, incl. Mobile, in INR billion, 2013 - 2018f
Impact of Mobile Gaming on GDP Value, in USD billion, 2013 & 2018f
Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014
3.2.2. Pakistan
Top 5 Mobile App Categories, incl. “Games”, in % of Mobile App Users, 2014e
3.3. Southeast Asia
3.3.1. Sub-Regional
Digital Gaming Revenues, in USD million, and Number of Gamers, in millions, by Online and Mobile, 2014
3.3.2. Thailand
Mobile Gaming Revenues, in USD million, 2014 - 2017f
Share of Mobile Gaming Revenues on Total Gaming Revenues, in %, 2014 & 2017f
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
3.3.3. Indonesia
Mobile Internet Activities, incl. “Playing Games”, in % of Mobile Internet Users, 2014
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
3.3.4. Vietnam
Mobile Gaming Revenues, in USD million, 2010 - 2017f
3.3.5. Philippines
Product Categories Purchased via a Social Messaging App on Mobile Phones, incl. “Games”, in % of Mobile Internet Users, June 2014
3.4. Oceania
3.4.1. Australia
Gaming Revenues, by Segment, incl. Mobile, in AUD million, and in % Year-on-Year Change, 2014
Categories of Mobile Apps Used Monthly, in % of Mobile Internet Users, August 2014
Penetration of Mobile App Users in the Category “Games”, in % of Mobile Internet Users, by Age Group, August 2014
3.4.2. New Zealand
Gaming Revenues, by Segment, incl. Mobile, in NZD million, and in % Year-on-Year Change, 2014
4. North America
4.1. Regional
Breakdown of Digital Gaming Revenues, by Segment, in USD million, and in % Year-on-Year Change, by Country, 2014e
4.2. USA
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Breakdown of Mobile Gaming Revenues, by In-App Purchases and Downloads, in USD billion, in % Year-on-Year Change and in % Share of Total Mobile Download and In-App Revenues, 2013 - 2016f
Breakdown of Weekly Time Spent on Gaming, by Device, in %, 2011 – 2013
Breakdown of Mobile Games Played Most Often, by Type, in % of Mobile Gamers, 2013
Breakdown of Mobile App Time Spent, by App Category, incl. “Games”, in %, June 2014
4.3. Canada
Share of Internet Users Who Play Games Online at Least Weekly, by Device, in %, Q1 2014
5. Europe
5.1. Western Europe
5.1.1. Germany
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Breakdown of Gaming Revenues, by Segments, incl. Mobile Apps, in EUR million, 2013 & 2014e
Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010 - 2014e
Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014
Devices Used to Play Games, in % of Gamers, 2013 & 2014
Top Ten Mobile Games in Downloads and Revenue, by Rank, 2014
5.1.2. UK
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Mobile Gaming Revenues, in GBP million, 2013 & 2014
Breakdown of Gaming Industry Revenues, by Segment, incl. Mobile, in % and in GBP million, 2014
Breakdown of Time Spent Playing Video Games, by Device Used and by Game Type, in %, H1 2014
Devices Used to Play Video Games, in % of Internet Users, H1 2014
Breakdown of Game App Revenues in Google Play, by Game Types, October 2014
5.1.3. France
Overview of Online Gaming Market, incl. Mobile, March 2015
Breakdown of Gaming Revenues by Segment, incl. Mobile, in % and in EUR million, 2014
Mobile Gaming Revenues, in EUR million, 2013 & 2014
Platforms Used to Play Video Games, in % of Gamers, October 2014
Devices Used to Play Video Games, in % of Gamers, 2013 & 2014
Types of Digital Games Played, by Platform, in % of Gamers, October 2014
Top 3 Game Genres, by Online, Offline, Tablet and Smartphone, in % of Online/Offline/ Smartphone/Tablet Gamers, September 2014
5.1.4. Spain
Number of Gamers in millions and in % of Population, by Platform, incl. Apps, Q2 2014
5.1.5. Italy
Share of Internet Users Playing Games Online at Least Weekly, by Playing on Smartphone, Tablet and Computer, Q1 2014
5.1.6. Netherlands
Activities Carried Out on Smartphones and Tablets, in % of Device Users, incl. “Games”, December 2014
5.2. Eastern Europe
5.2.1. Russia
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 – 2013
5.2.2. Turkey
Share of Internet Users Playing Games Online at Least Weekly, by Device, Q1 2014
5.2.3. Poland
Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014
5.3. Scandinavia
5.3.1. Sub-Regional
Breakdown of Gaming Revenues, by Segments, incl. Mobile, by Countries and Total, in EUR million, 2013
6. Latin America
6.1. Regional
Activities Carried Out on Smartphones at Least Weekly, incl. “Play Games”, in % of Smartphone Users, by Argentina, Brazil and Mexico, March 2014
Breakdown of Digital Gaming Revenues, by Segment, incl. Mobile, in % and in USD million, 2014e
6.2. Brazil
Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
Share of Mobile on Total Online Gaming Revenues, in % and in USD million, 2014e
6.3. Mexico
Devices Used to Play Games, in % of Gamers, 2014e
Share of Mobile Gamers Downloading Paid Game Applications, in %, and Downloaded Paid Mobile Game Apps, in % of Gamers, 2014e
Share of Mobile Gamers Downloading Free Game Applications, in %, and Downloaded Free Mobile Game Apps, in % of Gamers, 2014e
6.4. Argentina
Devices Used to Play Games, in % of Individuals, 2013
7. Middle East & Africa
7.1. Saudi Arabia
Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014
7.2. South Africa
Mobile Gaming Revenues, in ZAR million, 2013 & 2018f
7.3. UAE
Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014

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