Chapter 1 Taking it outside Defining the outdoor industry Who is the outdoor customer? Global markets differ in participation Outdoor sales growth by country
Chapter 2 Outdoor retailers may need to adjust the compass Omni-channel is also driving outdoor sales Specialty retailers find strength in numbers
Chapter 3 Outdoor brands are stealing retail share The leaders of the pack Growing categories and regions
Chapter 4 Performance textiles and technologies define the genre Ingredient brands target outdoor consumers The performance conundrum No, no, nano-silver Getting down with down Enhancing comfort, performance, and wellness Wearables and the outdoors Act naturally
Chapter 5 Finding the next generation of outdoor consumers Urban millennials and the outdoors Less is more Encouraging the post-millennials Becoming more inclusive The untapped potential of women in the outdoors
Chapter 6 The future outlook Sourcing’s shifting sands Trade legislation favouring the outdoor industry The outdoors knows no boundaries The growing cycling sector Yoga stretches ahead Adventure knows no boundaries More of us want to fish and hunt Climbing to work out The future of outdoor performance apparel
List of figures
Figure 1: 2013 market share for outdoor categories in Europe Figure 2: Fastest growing outdoor activities in the US, 2010-2013 Figure 3: Key regional figures for outdoor apparel retail sales, 2013 Figure 4: Full-year 2013 sales results from core outdoor retailers Figure 5: Key outdoor brands, sales, and distribution, 2012-2013 Figure 6: Women as percentage of total participants in recreation activities, 2011-2013
Outdoor performance apparel: peaks, valleys, and green fields Description
Outdoor performance apparel: peaks, valleys, and green fields
“Outdoor is a metaphor for freedom, adventure, adrenalin, extraversion, creativity, dynamism, and personal power.” Mike Lipkin, president of Lipkin/Environics
Report extract: Outdoor brands have benefitted from the overall casualisation of apparel, while maintaining a “cool” factor based on an implied lifestyle of adventure, leisure, and sport. The pricing of high-end technical apparel makes these brands aspirational, while the mid-level and mass market brands benefit from outdoor apparel’s cachet.""
Worldwide sales of outdoor apparel in 2013 were over US$25bn, driven by double-digit growth rates in emerging markets.
In 2014, the outdoor industry is at a crossroads, challenged by changing demographics, sourcing issues, and competition from the active sportswear industry. The small specialty retailers who represent the heart and soul of the industry are threatened by big box chains, the digital revolution, and the apparel brands who are now marketing directly to the consumer.
This report examines the current status and future prospects of the outdoor industry, identifying leading brands and retailers, and the most promising markets for future growth. It looks into innovative marketing concepts and efforts to diversify on the part of industry brands and retailers, and features the opinions of several industry stakeholders. It also illustrates how the outdoor apparel market will increasingly overlap the active and lifestyle apparel segments, as it continues to grow in relevance and value.
This report provides essential information, including:
Clear explanation of the varying categories of outdoor apparel
Overview of market performances worldwide, highlighting growth trends
Financial summary of the top 40 leading outdoor retailers worldwide
Financial summary of the top 70 leading outdoor brands worldwide
Latest materials, technologies and ingredients trends
Wearable technology in the outdoor garment sector
An assessment of future growth consumer segments
Predictions for the future of the outdoor apparel category
Interviews with PrimaLoft, Triple 2, OIA, Nau, Terramar Sports, Adidas Outdoor USA, Mammut, Columbia/Prana, Schoeller Textil, Heapsylon, Zensah, Chia Heir Group, Concept III, Sitip
“Brands constantly need to enhance the way they position themselves online so they are user friendly, engaging and resonating with target consumers. The entire mobile experience from start to finish must be efficient enough to keep consumer’s attention, but appealing enough to establish brand loyalty.” Greg Thomsen, managing director of Adidas Outdoor USA.