Market Research Logo

Retailing in Malaysia– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Malaysia– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


Total retail sales in Malaysia saw positive growth over the historic period, and this is expected to continue to 2020. However, the implementation of GST had a major influence on consumer confidence, and reduced consumer spending levels. The demand for products reduced to some extent as consumers limited their spending to daily essentials. Despite the slow growth of total retail sales, the online retail channel is poised to witness a considerable CAGR of 16.1% over the next five years, on the back of the increasing penetration of internet, mobile, and broadband users.

Key Findings

  • Retail expenditure to increase by MYR55 billion by 2020
  • Food and grocery accounts for a major share of the country’s total retail sales
  • Online retailing is forecast to continue its healthy growth in the forecast period
  • Tourism industry is set to fuel retail growth

“Retailing in Malaysia– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry:

What else does this report offer?
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  • Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020
  • Analysis of key international and domestic players operating in the Polish retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • An economy on the growth path offers new opportunities to retailers
      • Retail sales grew akin to the economy
      • Savings continue to be priority among Malaysian consumers
      • Service remains the dominant sector for employment
      • Overall unemployment is stable but unemployment among the youth is a concern
      • GST has a major impact on inflation
      • Household consumption expenditure is a result of improvement in consumer spending
    • Ageing population may be a concern in the near future
  • Malaysian Shoppers
    • Booming tourism industry to spur retail growth
    • Online shopping frenzy catches up in Malaysia
    • Social media influence on the buying behavior of Malaysians
    • Increasing consumer preference for shopping centers
  • Doing Business in Malaysia
    • Summary
      • Bureaucracy
      • Business culture
      • Geography
      • Infrastructure and Logistics
      • Key business reforms in the recent past
  • Internet and Technology
    • One of the highest internet penetrations in the South East Asia
    • Fixed broadband penetration being cannibalized by the high demand in mobile broadband services
    • High smartphone penetration is set to boost m-commerce
  • Retail Topline
    • Total Retail
      • Online sales & growth
    • Summary of Product Sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of Channels
      • Spend per channel
      • Online penetration of key product sectors
  • Retail Product Sectors
    • Product Sector Analysis
      • Clothing
        • Table Malaysia Clothing Retail Sales (MYR bn), by Product Sub-Category, 2010-2015
        • Table Malaysia Clothing Retail Sales (MYR bn), by Product Sub-Category, 2015-2020
      • Footwear
        • Table Malaysia Footwear Retail Sales (MYR bn), by Product Sub-Category, 2010-2015
        • Table Malaysia Footwear Retail Sales (MYR bn), by Product Sub-Category, 2015-2020
      • Books, News, and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video, and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches, and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in Malaysia
    • Table Major International Retailers in Malaysia
    • Clothing
      • Table Key Clothing Retailers in Malaysia
    • Footwear
      • Table Key Footwear Retailers in Malaysia
    • Books, News and Stationery
      • Table Key Books, News and Stationery Retailers in Malaysia
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in Malaysia
    • Food and Grocery
      • Table Key Food and Grocery Retailers in Malaysia
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Malaysia
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in Malaysia
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in Malaysia
    • Music, Video and Entertainment Software
      • Table Key Music, Video and Entertainment Retailers in Malaysia
    • Sports and Leisure Equipment
      • Table Key Sports & Leisure equipment Retailers in Malaysia
    • Jewelry, Watches and Accessories
      • Table Key Jewelry, watches and accessories Retailers in Malaysia
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in Malaysia
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
        • Table Malaysia Exchange Rate MYR-USD (Annual Average), 2010-2015
        • Table Malaysia Exchange Rate MYR-USD (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report