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Retailing in China– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in China– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


Retail in China has enjoyed double digit growth for over a decade as the country enjoys positive economic growth, rising disposable incomes and growing incomes. The global recession slowed growth but as the middle classes expand, retailers have spread to second and third tier cities, and online shopping takes off, spending will increase as more consumers have greater access and inclination to spend. As the younger population matures and takes on higher paid employment than their parents’ generation, spending and volumes will continue to increase.

Key Findings

  • Despite the sluggish economic situation, the retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand
  • Retailer’s expansion plans in tier lll and tier lV cities will drive further growth
  • A changing shopping mode from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products
  • Online platform will be a key channel for retailing over the next five years
  • China continues to be the second the largest Duty Free market in 2020
  • A strong affinity towards brands and increasing fashion consciousness will result in more spending on clothing and footwear
  • The food & grocery segment will continue to be dominated by local players

“Retailing in China– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Chinese retail environment. In addition, it analyzes the key consumer trends influencing the Chinese retail industry:

What else does this report offer?
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  • Gain comprehensive knowledge on 26 products across 12 product sectors in the Chinese retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
  • Analysis of key international and domestic players operating in the Chinese retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A steady economy with major growth potential for retailers
      • China's economy is increasing despite a declining growth rate
      • Savings are always a top priority for Chinese
      • Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
      • Inflation rate remains as a major concern
      • Household consumption trebles driving spending power
    • Large population with growing prosperity makes China a big attraction for retail
  • Chinese Shoppers
    • From functional to emotional
    • More opportunity for niche brands and mass market retailers
    • Shopping - a leisure activity
    • Two major events drive retail spend in China
    • High adoption of smartphones and tablets for shopping
    • Counterfeiting forces consumers to trade up to premium for quality assurance
    • Tourism /travel increases awareness of international brands
      • China remains as the second largest Duty Free market in 2020
  • Doing business in China
    • Summary
    • Anti-corruption crackdown requires careful handling for foreign businesses
    • Complex licensing procedures a hindrance for foreign retailers
    • Favourable tax structure to encourage domestic and foreign investments
    • Impact of government regulations on the luxury market
      • Table Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Internet & technology
    • Growing internet penetration will lead to a surge in the number of online shoppers
    • Improved broadband infrastructure will encourage online shopping
    • Chinese consumers are relying on mobiles for online shopping
  • Retail Topline
    • Total Retail
      • Retail sales value and growth
      • Online Sales & Growth
    • Summary of product sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of channels
      • Spend per Channel
      • Online Penetration of Key Product Sectors
  • Retail – Product Sectors
    • Product Sector Analysis
      • Clothing
      • Footwear
      • Books, News and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in China
    • Table Major International Retailers in China
    • Clothing
      • Table Key Clothing Retailers in China
    • Footwear
      • Table Key Footwear Retailers in China
    • Books, News and Stationery
      • Table Key Books, News and Stationery Retailers in China
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in China
    • Food and Grocery
      • Table Key Food and Grocery Retailers in China
    • Health and Beauty
      • Table Key Health and Beauty Retailers in China
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in China
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in China
    • Music, Video and Entertainment Software
      • Table Key Music, Video and Entertainment Retailers in China
    • Sports & Leisure equipment retailers
      • Table Key Sports & Leisure equipment Retailers in China
    • Jewelry, watches and accessories retailers
      • Table Key Jewelry, watches and accessories Retailers in China
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in China
  • Appendix
    • Definitions
      • This report provides 2014 actual sales; while forecasts are provided for 2015 – 2020
        • Table China Exchange Rate CNY–USD (Annual Average), 2010–2015
        • Table China Exchange Rate CNY–USD (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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