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Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020

Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020

Summary

The Philippines have joined the race to the digital change very late compared to the other ASEAN countries such as Philippines, Malaysia, Singapore, and Thailand, but the digital culture is moving at a faster pace than it did with the other countries. Filipinos have embraced new technology and the internet, for example, according to a study conducted by Bain & Company, internet penetration is a mere 1.2% in the Philippines, but 34% of those who have made a purchase online reported they were influenced by online content prior to making their purchase.

Key Findings

  • More Filipinos Are Moving Towards E-Commerce
  • Filipinos Are Unwilling and Disinclined Towards Using Credit Cards
  • Foreign E-Commerce Giants Have a Major Dominion Over the E-Commerce Landscape in the Philippines
  • Apparel, accessories, luggage, and leather goods was the largest product group
Synopsis

“Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Philippines’ online retail environment. In addition, it analyzes the key consumer trends influencing Philippines’ online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Philippines, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in Philippines, 2015 and 2020
  • Market Context
    • Overview of Philippines's Online Shopping Environment
      • The Internet population in the Philippines is one of the fastest growing in the last five years
      • Fixed Broadband Is slower than most ASEAN countries
      • High Smartphone Penetration Set to Boost M-Commerce
    • Consumer Attitudes and Behavior
      • Study Proves That Filipinos Are Embracing E-Commerce Lately
      • Foreign Players Have Control over the Philippines E-Commerce Market
  • Online Channel Dynamics
    • Online Channels Share of the Total Retail Sales
      • Philippines online vs. offline channel forecasts
        • Table Philippines Offline vs. Online Retail Sales and Forecast (PHP billion), 2010-2020
        • Table Philippines Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
        • Table Philippines Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
      • Online penetration: global and regional comparisons
        • Table Philippines Online Sales vs. Global Average, 2010, 2015, and 2020
        • Table Philippines Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
    • Channel Dynamics
      • Philippines' retail channel dynamics - future performance
        • Table Philippines Overall Retail Segmentation (PHP billion) by Channel Group, 2010-2020
      • Channel group share development
        • Table Philippines Channel Retail Sales and Forecast (PHP billion) by Channel Group, 2010-2020
        • Table Philippines Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
        • Table Philippines Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
      • Individual channel performance
        • Table Philippines Channel Retail Sales and Forecast (PHP billion) by Channel, 2010-2020
        • Table Philippines Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table Philippines Retail Sales Split (PHP million), Online vs. Offline, 2015
        • Table Philippines Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table Philippines Online Retailers Market Dynamics by Category Group, 2010-2020
      • Online retail sales share by category group
        • Table Philippines Online Retail Sales and Forecast (PHP million) by Category Group, 2010-2020
        • Table Philippines Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
      • Food and Grocery Categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Food and Grocery Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
      • Electrical and Electronics categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Electrical and Electronics Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
      • Music, Video, and Entertainment Software categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Music, Video and Entertainment Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
      • Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
        • Table Philippines Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
      • Books, News, and Stationery categories: Market Size and Forecasts
        • Table Philippines Total and Online Retail Sales in Books, News and Stationery Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
      • Sports and Leisure Equipment categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Sports and Leisure Equipment Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
      • Furniture and Floor Coverings categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Furniture and Floor Coverings Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
      • Home and Garden categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Home and Garden Products Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
      • Health & Beauty categories: market size and forecasts
        • Table Philippines Total and Online Retail Sales in Health and beauty Categories (PHP million), 2010-2020
        • Table Philippines Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Case Studies: Leading Online Retailers in Philippines
    • Retailer 1: CashCashPinoy
      • Business Description
      • Site Experience
    • Retailer 2: MetroDeal
      • Business Description
      • Site Experience
    • Innovative Retailers in Philippines
      • CashCashPinoy and Its Strategies to Stay Innovative In the E-Commerce Market
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Philippines Exchange Rate PHP-US$ (Annual Average), 2010-2015
        • Table Philippines Exchange Rate PHP-US$ (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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