Market Research Logo

Consumer Attitudes and Online Retail Dynamics in Thailand, 2015–2020

Consumer Attitudes and Online Retail Dynamics in Thailand, 2015–2020

Summary

Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county’s capital, and the country’s most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.

Key Findings

  •  The Internet Growing Up Stronger
  •  Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.
  •  The New E-Payment System in Thailand and Its Effects on E-Commerce
Synopsis

“Consumer Attitudes and Online Retail Dynamics in Thailand, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Thailand’s online retail environment. In addition, it analyzes the key consumer trends influencing Thailand’s online retail industry.

What else does this report offer?
  •  It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  •  Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  •  Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
  •  Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  •  Understand which products will be the major winners and losers in the online arena in the coming years
  •  Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories
  •  Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in Thailand, 2015 and 2020
  • Consumer Insight: Online Shoppers Attitudes and Behavior
    • Overview of Thailand's Online Shopping Environment
      • The Internet Growing Up Stronger
      • Fixed Broadband Is Not Fully Developed Yet In Thailand
      • High smartphone penetration set to boost m-commerce
    • Consumer Attitudes and Behavior
      • The New E-Payment System in Thailand and Its Effects on E-Commerce
      • The Dynamics of Social Commerce in Thailand's E-Commerce Market
  • Online Channel Dynamics
    • The Online Channel's Share of Total Retail Sales
      • Thailand online vs. offline channel forecasts
        • Table Thailand Online vs. Offline Retail Sales and Forecast (THB billion), 2010-2020
        • Table Thailand Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020
        • Table Thailand Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020
      • Online penetration: global and regional comparisons
        • Table Thailand Online Sales vs. Global Average, 2010, 2015, and 2020
        • Table Thailand Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
    • Channel Dynamics
      • Thailand retail channel dynamics - future performance
        • Table Thailand Overall Retail Segmentation (THB billion) by Channel Group, 2010-2020
      • Channel group share development
        • Table Thailand Channel Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
        • Table Thailand Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
        • Table Thailand Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
      • Individual channel performance
        • Table Thailand Channel Retail Sales and Forecast (THB billion) by Channel, 2010-2020
        • Table Thailand Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table Thailand Retail Sales Split (THB million), Online vs. Offline, 2015
        • Table Thailand Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
      • Online retail sales share by category group
        • Table Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
        • Table Thailand Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
      • Food and Grocery Categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Food and Grocery Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
      • Electrical and Electronics categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Electrical and Electronics Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
      • Music, Video, and Entertainment Software categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
      • Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
        • Table Thailand Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
      • Books, News, and Stationery categories: Market Size and Forecasts
        • Table Thailand Total and Online Retail Sales in Books, News and Stationery Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
      • Sports and Leisure Equipment categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
      • Furniture and Floor Coverings categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
      • Home and Garden categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Home and Garden Products Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
      • Health & Beauty categories: market size and forecasts
        • Table Thailand Total and Online Retail Sales in Health and beauty Categories (THB million), 2010-2020
        • Table Thailand Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Case Studies: Leading Online Retailers in Thailand
    • Retailer 1: WeLoveShopping
      • Business Description
      • Site Experience
    • Retailer 2: Central.co.th
      • Business Description
      • Site Experience
    • Innovative Retailers in Thailand
      • Lazada and Its Target Outranking Share Bid Strategy
      • Central Group and Its New E-Payment Service to Bolster Its Sales
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Thailand Exchange Rate THB-US$ (Annual Average), 2010-2015
        • Table Thailand Exchange Rate THB-US$ (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report