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Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015–2020

Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015–2020

Summary

According to cia.gov, the total population in Malaysia was 30.5 million as of 2015, of which 20.6 million are active internet users meaning that 67% of the total population in Malaysia have access to the internet. Relative to ASEAN (Association of Southeast Asian Nations) countries, Malaysia holds second place behind Singapore in terms of percentage of active internet users; leaving Indonesia, the Philippines, Thailand, and Vietnam well behind the competition.

Key Findings

  • High smartphone penetration set to boost m-commerce
  • Electrical and electronics was the largest product group, with total sales of MYR0.7 billion, or 31.5% of total online retail sales in 2015
  • There will be a need for a well-integrated multichannel retailing strategy
Synopsis

“Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Malaysia’s online retail environment. In addition, it analyzes the key consumer trends influencing Malaysia’s online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Malaysia, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in Malaysia, 2015 and 2020
  • Consumer Insight: Online Shoppers Attitudes and Behavior
    • Overview of Malaysia's Online Shopping Environment
      • One of the highest internet penetrations in the South East Asia
      • Fixed Broadband penetration being cannibalized by the high demand in mobile broadband services
      • High smartphone penetration set to boost m-commerce
    • Consumer Attitudes and Behavior
      • Cyber Security, One of the Biggest Obstacle to Hinder the Malaysian E-commerce Market
      • Malaysian Consumers Research Online but Buy Offline
      • The Need for a Well-Integrated Multichannel Retailing Strategy
  • Online Channel Dynamics
    • The Online Channel's Share of Total Retail Sales
      • Malaysia online vs. offline channel forecasts
        • Table Malaysia Online vs. Offline Retail Sales and Forecast (MYR billion), 2010–2020
        • Table Malaysia Online vs. Offline Retail Sales and Forecast (US$ billion), 2010–2020
        • Table Malaysia Online vs. Offline Retail Sales and Forecast (% Share), 2010–2020
      • Online penetration: global and regional comparisons
        • Table Malaysia Online Sales vs. Global Average, 2010, 2015, and 2020
        • Table Malaysia Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
    • Channel Dynamics
      • Malaysia retail channel dynamics – future performance
        • Table Malaysia Overall Retail Segmentation (MYR billion) by Channel Group, 2010–2020
      • Channel group share development
        • Table Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel Group, 2010–2020
        • Table Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010–2020
        • Table Malaysia Channel Retail Sales and Forecast (% Share) by Channel Group, 2010–2020
      • Individual channel performance
        • Table Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel, 2010–2020
        • Table Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel, 2010–2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table Malaysia Retail Sales Split (MYR million), Online vs. Offline, 2015
        • Table Malaysia Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table Malaysia Online Retailers Market Dynamics by Category Group, 2010–2020
      • Online retail sales share by category group
        • Table Malaysia Online Retail Sales and Forecast (MYR million) by Category Group, 2010–2020
        • Table Malaysia Online Retail Sales and Forecast (US$ million) by Category Group, 2010–2020
      • Food and Grocery Categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Food and Grocery Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010–2020
      • Electrical and Electronics categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010–2020
      • Music, Video, and Entertainment Software categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010–2020
      • Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
        • Table Malaysia Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010–2020
      • Books, News, and Stationery categories: Market Size and Forecasts
        • Table Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010–2020
      • Sports and Leisure Equipment categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010–2020
      • Furniture and Floor Coverings categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010–2020
      • Home and Garden categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Home and Garden Products Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010–2020
      • Health & Beauty categories: market size and forecasts
        • Table Malaysia Total and Online Retail Sales in Health and beauty Categories (MYR million), 2010–2020
        • Table Malaysia Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010–2020
  • Case Studies: Leading Online Retailers in Malaysia
    • Retailer 1: Youbeli
      • Business Description
      • Site Experience
    • Retailer 2: FashionValet.com
      • Business Description
      • Site Experience
    • Innovative Retailers in Malaysia
      • Dinasou.com's Interactive Virtual Grocery
      • Lazada's High speed Delivery Service
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020
        • Table Malaysia Exchange Rate MYR–US$ (Annual Average), 2010–2015
        • Table Malaysia Exchange Rate MYR–US$ (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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