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Tabletop, Dinnerware, Flatware & Servingware Snapshot Report 2014 (with Affluent Customers' Tabletop Brand Preferences)

Tabletop, Dinnerware, Flatware & Servingware Snapshot Report 2014 (with Affluent Customers' Tabletop Brand Preferences)

Just the Facts, Ma'am" Report on the Affluent Consumer Market for Tabletop, Dinnerware, Flatware & Serving Ware Released

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for tabletop,dinnerware, flatware & serving ware. Entitled the Tabletop, Dinnerware, Flatware & Serving Ware Snapshot Report 2014, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what tabletop products affluent consumers are buying, how much they are spending and where they are making their purchases.

It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study,which is a quarterly survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012 and 2013. That is a six-year review of trends in the affluent consumer market.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

  • What types of tabletop products are of most interest to affluent consumers and how these items are trending year- over-year both in terms of purchase incidence and spending.
  • Where affluents shop for tabletop so that marketers can identify their best channel partners and retailers can understand the competitive landscape
  • Trends in purchase and spending in the tabletop, dinnerware, flatware & serving ware category, as well as at the product level
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on tabletop purchases.
  • Brand preferences in tabletop and trends in brand purchases.
Plus the report includes critical data on the demographics of the affluent market to add perspective to marketers' understanding of their target market.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

Introduction & Methodology
Unity Marketing's Annual State of the Affluent Consumer Market Report
WARNING: The Bain-Altagamma Report on the Luxury Market May Be Hazardous to Your Business
Affluent Consumer Tracking Study (ACTS) Methodology
Figure 1: Real and Weighted Survey Samples, 2008-2013
Quarterly Compilation of Affluent Consumers’ Luxury & High-End Purchases
Sample Demographics
Income demographics
Figure 2: Income Sample
Figure 3: Quarterly Income Averages since 2010
Luxury Marketers>> Take Action
Figure 4: Income Changes in Last Recession (U.S. Census Bureau)
Net Worth
Figure 5: Net Worth
Figure 6: Gender distribution
Age Distribution
Figure 7: Age Distribution
Young and Mature Affluents
Figure 8: Generations
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by SuitSupply
Occupation & Employment
Figure 9: Occupation
Other Demographic Variables
Figure 10: Educational Attainment
Figure 11: Marital Status
Figure 12: Home Ownership
Figure 13: Ethnicity
Chapter 1— Prospects for the Luxury Market 2014
New Mood of Austerity Takes Hold among Affluents
Figure 14: Luxury Consumption Index (LCI)
The Consumer Economy at Large
Figure 15: Percentage Change in Personal Consumption Expenditures 1998--2013 (BEA)
Luxury Marketers>> Take Action
Figure 16: GAFO Retail Sales & Percentage Change 2007-2013
GAFO Sales off Flat from 2013
Figure 17: GAFO Store Sales YTD 2014
Luxury Marketers>> Take Action
Past Six Years of Luxury in Review
Figure 18: Total Luxury Consumer Spending Quarter-to-Quarter 2008 thru 2013
Figure 19: Quarterly Percentage Change in Luxury Consumer Spending 2008 thru 2013
Figure 20: Purchase Incidence Luxury 2008-2013
Chapter 2— Demographics of Affluence
Income Defines Affluence
Figure 21: U.S. Households by Income
Figure 22: Average Income of Top Quintile Households
Figure 23: U.S. Household Income 2002-2011
More Demographic Characteristics of Affluent Consumer Market
Diversity among Affluents
Figure 24: Number Affluent Households by Ethnicity
Figure 25: Top 20% Income earners by Ethnicity
Age of Affluence
Figure 26: Income by Age
Figure 27: Number of Consumers in Window of Affluence
Figure 28: Population Projections 25-54 through 2020
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by PANDORA
Luxury Marketers>> Take Action
Luxury Marketers>> Take Action
Figure 29: Source of Greatest Luxury Satisfactions
Demographic distinctive
Figure 30: Source of Greatest Luxury Satisfactions by Age
Luxury Marketers>> Take Action
Chapter 3 – Home Luxury Purchase Detail
Highlights of Home Luxury Purchases
Figure 32: Home Luxury Demand & Spending Trends
Figure 33 :
Home Luxury Demand
Figure 34 Home Luxury Purchase Incidence
Home Luxury Spending
Figure 35: Home Luxury Spending
Home Luxury Spending by Demographic Segments
Figure 36: Total Home Luxury Spending by Demographic Segments
What’s Hot, What's Not in the Home Luxury Market
Figure 37 : Top Ten Fastest Growing Products and Biggest Losers in Home Luxury,2011-2012
Top Shopping Destinations for Home Luxury Products
Figure 38: Top Shopping Destinations Home Luxury Products
Affluent Shoppers’ Favorite Furniture and Home Furnishings Retailers
Figure 39: Favorite Furniture and Home Furnishings Retailers
Luxury Marketer>> Get Inspired by West Elm
Luxury Marketers>> Get Inspired by Restoration Hardware
Luxury Marketers>> Get Inspired by Furniture Brands International
Chapter 4 -- Tabletop, Dinnerware, Flatware, Servingware — Purchase Details
Figure 40: Tabletop Demand & Spending Trends
Amount Spent on Tabletop
Figure 41: Tabletop Spending by Demographic Segment
Type of Tabletop Purchased
Figure 42: Estimated Spending on Luxury Tabletop Products
Where People Shopped for Luxury Tabletop Products
Figure 43: Estimated Spending on Tabletop by Type of Store
Tabletop Brand Usage
Figure 44: Tabletop Brand Usage
For More Information on the Affluent Consumer Market

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