Luxury Spa, Massage and Beauty Services Snapshot Report 2012

Luxury Spa, Massage and Beauty Services Snapshot Report 2012

"Just the Facts, Ma'am" Report on the Luxury Market for Luxury Spa, Massage and Beauty Services Released

Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for fine dining. Entitled the Luxury Spa, Massage and Beauty Services Snapshot Report 2012 this succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in affluent consumers' spa, massage and beauty services preferences and how much they are spending in the category.

It includes details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007, 2008, 2009, 2010 and 2011.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.

What types of spa, massage and beauty services luxury consumers purchased and trends year-over-year both in terms of purchase incidence and spending.

Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury spa and beauty service purchases.

Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury marketers' understanding of their target market.

"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

Unity Marketing's annual state of the luxury market report
Key Findings
Luxury Tracking Survey Methodology
Figure 1:Survey Sample Income Distribution for Weighting
Figure 2: Real and Weighted Survey Samples, 2008-2011
Luxury Trend Report Included with Luxury Report 2012
Sample Demographics
Income Demographics
Figure 3: Income Demographics, 2008-2011
Net Worth
Figure 4: Net Worth
Figure 5: Gender
Age Distribution
Figure 6: Age Distribution
Figure 7: Generations of Affluents
Other Demographic Variables
Figure 8: Marital Status
Figure 9: Home Ownership
Figure 10: Ethnicity
Occupation & Employment
Figure 11 Occupation
Figure 12: Employment
Chapter 1— About the Luxury Market
At the Start of 2012, the LCI Takes a Sharp Turn Down
Figure 13: Luxury Consumption Index (LCI)
Luxury Marketers>> Take Action
This Year in Luxury
Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011
Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011
Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment
Figure 17: Purchase Incidence Luxury 2009-2011
Future of Luxury Market
Figure 18: U.S. Households by Income
Luxury Marketers: Take Action>>
Demographics of Affluence
Figure 19: Segments within the Top Income Quintile
Figure 20: Average Income of Top Quintile Households
More Demographic Characteristics of Affluent Consumer Market
Diversity among Affluents
Figure 21: Number Affluent Households by Ethnicity
Figure 22: Top 20% Income earners by Ethnicity
Age of Affluence
Figure 23: Income by Age
Figure 24: Number of Consumers in Window of Affluence
Figure 25: Population Projections 25-54 through 2020
Luxury Marketers: Take Action>>
New Luxury Market Paradigm — From Things to Experiences
Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)
Luxury Marketers>> Take Action
Demographic distinctive
Figure 27: Source of Greatest Luxury Satisfactions by Age
Luxury Marketers: Take Action>>
Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)
Chapter 2 – About the Luxuries Affluent Consumers Purchase and How Much They Spend
Overall Demand for Luxury
Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011
>> Luxury Marketers: Take Action
Luxury Purchase Incidence
Figure 30: Luxury Purchase Incidence, 2008-2011
Luxury Consumers’ Average Spending
Figure 31: Average Spending on Luxury, 2008-2011
Figure 32: Change in Spending Detail, 2009-2011
Luxury Spending by Income Segments
Figure 33: Luxury Spending by Income Segment,2009-2011
Luxury Spending by Age Segment
Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011
Luxury Spending by Gender
Figure 35: Luxury Spending by Gender, 2009-2011
Chapter 3 — Experiential Luxury Purchases Detail Findings
Purchase Incidence of Experiential Luxuries
Figure 36: Experiential Purchase Incidence, 2008-2011
Spending on Experiential Luxuries
Figure 37: Experiential Luxury Spending, 2008-2011
Experiential Luxury Spending by Demographic Segments
Figure 38: Experiential Spending by Demographic Segment 2008-2011
Luxury Dining — Purchase Details
Amount Spent on Luxury Dining
Figure 39: Figure 40: Fine Dining Spending by Demographic Segment
Fine Dining Brand Usage
Figure 41: Multi-Chain Restaurants Brand Preference
Figure 42: Celebrity Chef Brand Preference

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