Luxury Clothing & Apparel Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Clothing & Apparel, including Brands

Introduction & Methodology

Unity Marketing's Annual State of the Luxury Market Report

The US Luxury Market Dwarfs All Others

Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)

More about the Luxury Report

Home Luxuries

Personal Luxuries

Automobiles, including automobile brands

Experiential Luxuries

Affluent Consumer Tracking Study (ACTS) Methodology

Two Segments of Affluents based upon Income Are Surveyed

Compilation of Affluent Consumers’ Luxury & High-End Purchases

New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior

Sample Demographics

Income Demographics

Figure 2: Income Sample

Net Worth

Figure 3: Net Worth

Gender

Figure 4: Gender distribution

Age Distribution & Cohort

Figure 5: Age Distribution

Luxury Marketers>> Take Action

Luxury Marketers>> Get Inspired by Suitsupply

Occupation & Employment

Figure 6: Occupation

Other Demographic Variables

Figure 7: Educational Attainment

Figure 8: Marital Status

Figure 9: Life Stage

Figure 10: Home Ownership

Figure 11: Ethnicity

Chapter 1— Prospects for the Future Luxury Market

Overview

Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It

Demographic Forecast: Luxury Drought

Figure 12: Dent Research, Consumer Spending by Age

Figure 13: LCI Historical 1Q2004-present

The Consumer Economy at Large

Figure 14: Personal Consumption Quarterly Change 2008-1Q15

Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details

Luxury Marketers>> Take Action as Economy Still Struggles

Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015

GAFO Retail Sales in 2015

Figure 17: GAFO Store Sales YTD 2015-2014

Figure 18: Fastest Growing Retailers 1Q2015

Luxury Marketers>> Take Action by Tapping Consumer Trends

Chapter 2: Personal Luxury Purchases Overview

Highlights of Personal Luxury Purchases

Figure 19: Personal Luxuries Demand & Spending Trends

Figure 20: Personal Luxury Spending and Change Previous Year

Figure 21: Personal Luxury Spending by Demographic Segments

Figure 22: Biggest Winners & Losers in Personal Luxury

Personal Luxury Demand Details

Figure 23: Personal Luxury Demand, as measured by Purchase Incidence

Personal Luxuries Spending Details

Figure 24: Personal Luxury Spending

Personal Luxury Spending by Demographic Segments

Figure 25: Personal Luxury Spending by Demographic Spending

What’s Hot, What's Not in the Personal Luxury Market, Details

Figure 26: Top Fastest Growing Products and Biggest Losers in Personal Luxury Market

Top Shopping Destinations for Personal Luxury Products

Figure 27: Top Shopping Destinations for Personal Luxury Products

Luxury Marketers>> Get Inspired

Figure 28: U.S. Personal Consumption Fashion, 2010-2014

Chapter 3: Clothing & Apparel - Purchase Details

Figure 29: Clothing & Apparel Demand & Spending Trends

Amount Spent on Clothing & Apparel

Figure 30: Clothing and Apparel Spending by Demographic Segment

Type of Clothing & Apparel Bought

Figure 31: Estimated Spending on Luxury Clothing & Apparel

View of Women's Clothing Items Bought

Figure 32: Detail of Women's Clothing Items Bought

Where People Shopped for Luxury Clothing & Apparel

Figure 33: Estimated Spending on Luxury Clothing & Apparel by Type of Store

Clothing & Apparel Brand Usage

Figure 34: Clothing & Apparel Brand Usage

Luxury Marketers>> Get Inspired by Project Gravitas

Luxury Marketers>> Get Inspired by J. Crew

Luxury Branded Boutiques

Figure 35: Overview Luxury Fashion Boutique Brand Usage by Income

Figure 36: Luxury Fashion Boutique Brand Usage Details

Fashion Boutiques

Figure 37: Fashion Boutique Brand Usage

Let Unity Marketing Be Your Research Partner

Luxury Clothing & Apparel Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Clothing & Apparel, including Brands

“Just the Facts, Ma’am” Report about the American Affluent Consumer and their Luxury Clothing and Apparel Purchases, Spending & Brand Preferences

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for clothing and apparel. Entitled the Luxury Clothing & Apparel Snapshot Report, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what apparel items affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. Plus this report lists the most popular designer apparel brands and boutiques based upon affluent consumer purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury clothing and apparel.

The report includes the most relevant details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study, which is a longitudinal three-month survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014. Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

• What clothing and apparel items are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
• Where affluents shop for new clothing so marketers can identify their best channel partners and retailers can understand the competitive landscape
• Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on clothing and apparel purchases.
• Which retailers are the hot destinations for clothing and apparel shopping, and which are still struggling to get into the game.
• Which of the more than 40 fashion brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading high-end or luxury fashion brands.

"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.