LUXURY HOME ELECTRONICS SNAPSHOT REPORT - The Seven Year Guide to Trends in the American Affluent Consumer Market for Luxury Home Electronics

Home Electronics Snapshot Report: The Seven Year Guide to Trends in the American Co“

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for luxury home eletronics. Entitled Luxury Home Electronics Snapshot Report, this succinct report presents the busy marketer with “just the facts, ma’am” in order to help them assess opportunities and shifts in what home electronics affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury home electronics

It includes details, facts and figures taken from Unity Marketing’s Affluent Consumer Tracking Study which is a longitudinal survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2009, 2010, 2011, 2012, 2013 and 2014.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers’ business and strategic plans.

  • What types of home electronics are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
  • Where affluents shop for home electronics so that marketers can pick their best channel partners and retailers can understand the competitive landscape
  • Trends in purchase and spending in the electronics category, as well as at the product level.
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on electronics purchases.
Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury electronics marketers’ understanding of their target market. “This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing’s in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn’t overwhelm the busy executive with a lot of excess baggage they don’t need, but presents them with the facts and figures they need to make decisions,” explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury.

Introduction & Methodology
Unity Marketing's Annual State of the Luxury Market Report
The US Luxury Market Dwarfs All Others
Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)
More about the Luxury Report
Home Luxuries
Personal Luxuries
Automobiles, including automobile brands
Experiential Luxuries
Affluent Consumer Tracking Study (ACTS) Methodology
Two Segments of Affluents based upon Income Are Surveyed
Compilation of Affluent Consumers’ Luxury & High-End Purchases
New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior
Sample Demographics
Income Demographics
Figure 2: Income Sample
Net Worth
Figure 3: Net Worth
Figure 4: Gender distribution
Age Distribution & Cohort
Figure 5: Age Distribution
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by Suitsupply
Occupation & Employment
Figure 6: Occupation
Other Demographic Variables
Figure 7: Educational Attainment
Figure 8: Marital Status
Figure 9: Life Stage
Figure 10: Home Ownership
Figure 11: Ethnicity
Chapter 1— Prospects for the Future Luxury Market
Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Demographic Forecast: Luxury Drought
Figure 12: Dent Research, Consumer Spending by Age
Figure 13: LCI Historical 1Q2004-present
The Consumer Economy at Large
Figure 14: Personal Consumption Quarterly Change 2008-1Q15
Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
Luxury Marketers>> Take Action as Economy Still Struggles
Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015
GAFO Retail Sales in 2015
Figure 17: GAFO Store Sales YTD 2015-2014
Figure 18: Fastest Growing Retailers 1Q2015
Luxury Marketers>> Take Action by Tapping Consumer Trends
Chapter 2 – Home Luxury Purchase Overview
Highlights of Home Luxury Purchases
Figure 19: Home Luxury Demand & Spending Trends
Home Luxury Demand Details
Figure 20 Home Luxury Purchase Incidence
Home Luxury Spending
Figure 21: Home Luxury Spending
Home Luxury Spending by Demographic Segments
Figure 22: Total Home Luxury Spending by Demographic Segments
Luxury Marketers: Get Inspired by the Affluents
For Home Furnishings Marketers…New Research Reveals How to Grow Your Business by Targeting the Top 20%
What’s Hot, What's Not in the Home Luxury Market
Figure 23 : Top Ten Fastest Growing Products and Biggest Losers in Home Luxury,2011-2012
Top Shopping Destinations for Home Luxury Products
Figure 24: Top Shopping Destinations Home Luxury Products
Highlights of Luxury Consumers' Shopping Destinations
Luxury Department Stores
Figure 25: Net Patronage Mass/Discount and Luxury Department Stores
Figure 26: Luxury Department Store Brand Usage
Mass & Discount Department Stores
Figure 27: Mass/Discount Department Store Brand Usage
Home Stores
Figure 28: Home Stores Brand Usage
Luxury Marketers>> Get Inspired by RH
Online Destinations
Figure 29: Online Internet Retailer Brand Usage
Luxury Marketers>> Take Action
Figure 30: Trends in Net Affluent Usage by Major Class of Store
Luxury Marketers>> Get Inspired by the Rebirth of “Main Street”
Chapter 3: Home Electronics — Purchase Details
Figure 31: Home Electronics Demand & Spending Trends
Amount Spent on Luxury Home Electronics
Figure 32: Electronics Spending by Demographic Segment
Type of Home Electronics Bought
Figure 33: Estimated Spending on Luxury Electronics Products
Where People Shopped for Luxury Home Electronics
Figure 34: Estimated Spending on Luxury Electronics by Type of Store
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