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Christmas Decorations Market Report: Ultimate Guide to the Consumer Market for Christmas Decorations

Christmas Decorations Market Report: Ultimate Guide to the Consumer Market for Christmas Decorations

In a new survey of holiday decorators focused on their decorating styles and purchase behavior, Unity Marketing has studied the trends in the Christmas decorations market. The Christmas Decorations Market Report: Ultimate Guide to the Consumer Market for Christmas Decorations, digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who recently bought Christmas decorations.

In this important new study written for those that manufacture, market and sell decorations, marketers will learn:

  • Size of the Christmas decorations market, trajectory of growth and distribution of sales across product types and channels of distribution.
  • How Americans decorate their homes for Christmas, the styles they favor, and where they put their time and attention to decorating for the holidays.
  • The demographics that distinguish the decorations customers from the huge potential target market of Christmas decorators and how to transform dormant decorators into customers.
  • What Christmas decorations and styles are hot for 2015?
  • How to make sure that the designs offered match the decorators desires?
  • Understand the four distinctive personalities of holiday decorators and how to appeal to each personality’s special decorating tastes.
  • Where customers will shop for decorations and how to attract the attention of the best prospects for decorations sales?
  • How to build a relationship with the Christmas decorators passionate about decorating for the holidays?
  • How to use social media to inspire decorators to shop and to buy?
This report includes eye-opening statistics and detailed case studies to demonstrate how a marketer offering decorating products can thrive in today’s value-oriented seasonal decorations market.

The potential market for new Christmas decorations as defined by consumer behavior is huge, the actual share of that potential market that actually buy decorations is much smaller. The challenge for marketers, designers and retailers that sell holiday decorations is how to bridge that gap.

The new study found some 80% of U.S. households decorate their home for Christmas, Hanukkah or other winter holiday. “It is hard to think of any cultural tradition that cuts across so many different American households, regardless of age, income, marital status or life stage,” says Pam Danziger, president of Unity Marketing and lead researcher on the new study said.

However, while the potential market for new Christmas decorations as defined by their behavior is huge, the actual share of that potential market that actually buy decorations is much smaller. The challenge for marketers, designers and retailers that sell holiday decorations is how to bridge that gap. The new report, The Christmas Decorations Market Report: Ultimate Guide to the Consumer Market for Christmas Decorations, will go a long way to doing just that.

Success in holiday decorations marketing begins with understanding the needs and desires of Christmas decorators. Get an edge on the competition with the Ultimate Guide to Consumer Market for Christmas Decorations by the marketing experts at Unity Marketing.

Need the Latest Insights, but Not All the Data in the Report

Unity Marketing offers an alternative to action-oriented marketers that just need the latest information about the Christmas decorations consumer market, but don’t need the market sizing or analysis of the historic trends. The Christmas Decorations Snapshot Report is a concise summary that reveals the latest data about recent buyers of Christmas decorators — what they bought, where they shopped, how much they spent and what influenced them in those purchases. It also delves into Christmas decorating practices, such as types of decorations used, favorite themes and colors for decorations, so marketers can be assured their product offerings meet specific customer needs.

Not sure which report best meets your needs, consult Pam Danziger by phone (717.336.1600) or email (pam188@ptd.net) to discuss your organization’s needs.

More about The Christmas Decorations Market Report & Its Methodology

This report focuses on the results of a survey conducted among some 700 consumers with incomes from $25k and above were surveyed in May 2014 about their most recent Christmas decorations purchases. Out of the total sample, a majority of those surveyed, some 56%, reported making a decorations purchase to celebrate the Christmas or winter holidays in 2013 or making a purchase immediately after the Christmas holiday.

The results of this survey is compared with an in-depth survey among consumers of seasonal decorations fielded in January 2012. The 2012 survey contains data about other holiday and seasonal decorations as well as Christmas.


Introduction & Methodology
Market Size & Growth by Product, by Channels of Distribution
Christmas decorations market size & growth 2004‐2014
Market size and growth indoor & outdoor decorations market 2008‐
Innovation key to year‐over‐year growth
Market size and growth indoor decorations for Christmas tree and other indoor decorations
Christmas tree is centerpiece of indoor decorations
Sales of Christmas tree decorations, by type 2008, 2011, 2013
Sales of other indoor decorations by type 2008, 2011, 2013
Sales of outdoor Christmas decorations, 2008, 2011, 2013
Christmas decorations sales by channel of distribution, 2008‐2013
Sales of decorations in mass merchandisers, 2011‐2013
Sales of decorations in specialty retail channels, 2011‐2013
Sales of decorations in direct‐to‐consumer channels, 2011‐2013
Key Findings
About People’s Christmas Decorating Traditions
Decorating for Christmas inside, outside or both
Target the prime decorating customer
Number of full‐sized trees decorated
Give decorators ideas for multiple‐tree decorating
Type & color of tree lights used
Trends in indoor Christmas decorating
Favorite colors & themes for indoor decorating
Outdoor decorating traditions
Type, color & style of outdoor lights used
Outdoor display special features
Features that influence outdoor decorators’ product choices
Outdoor product opportunities
Outdoor decorating themes & styles
Trends in outdoor decorating
Set up & take down of decorations
Using decorating services
Where decorators get ideas
Using social media
About Decorating Personalities
Selling to Traditionalists
Selling to Kid‐at‐Heart
Selling to the Spiritual Decorator
Selling to the Distinctive‐&‐Different Decorator
Trends in Christmas Decorations Purchases
Demographics of decorations customers
When decorations purchases are made
Decorations as gifts
Stores where decorations buyers shopped
Factors that influence shoppers in their destination choices
Factors that influence decorations buyers in their purchases
Spending on Christmas decorations
Trends in Types of Christmas Decorations Bought
Indoor Christmas tree and other decorations bought
Trends in spending on indoor decorations
Outdoor Christmas decorations bought
Trends in spending on outdoor decorations
Trends in Where Decorations Customers Shopped
General merchandisers trends
Specialty retailers trends
Direct‐to‐consumer trends
What attracts Christmas decorations shoppers
Favorite destinations for decorations shoppers
Features that make these stores decorators’ favorites
Final Thoughts

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