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United States Diapers Market By Product Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers), By Adults Vs Kids, By Region, Competition Forecast and Opportunities, 2011-2021

United States Diapers Market By Product Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers), By Adults Vs Kids, By Region, Competition Forecast and Opportunities, 2011-2021

United States diapers market is growing at a modest pace on account of reviving economy, growing awareness to use quality diapers and surging expenditure on baby care. Moreover, rising product innovations from major players as well as new entrants, coupled with effective marketing campaigns being adopted by the companies, is expected to boost demand for diapers in the US over the next five years. A huge number of private labels are also operating in the US diapers market, and these private labels are selling products at much cheaper prices compared to popular diaper brands. With an increasing number of customers putting significant emphasis on baby care and also on choosing environment friendly products, the market has been witnessing introduction of innovative products such as bio-degradable diapers. Growing popularity of adult diapers and cloth diapers is also positively influencing the country’s diaper market.

According to “United States Diapers Market By Product Type, By Adults Vs Kids, By Region, Competition Forecast and Opportunities, 2011-2021”, the US diapers market is projected to reach US$ 9.8 billion by 2021, on account of growing trend of adult diapers, particularly among women, who are facing incontinence issues, coupled with rising demand for bio-degradable diapers. US diapers market is majorly dominated by two players, Procter & Gamble and Kimberly-Clark, with both cumulatively account for a market share of over 75% in 2015. New product variants and new service offerings like subscription service on monthly or weekly basis, coupled with well-established retail network and strong presence of online retailers, is forecast to drive growth in the US diapers market during the forecast period. Over the next five years, the ‘adult diapers’ segment is expected to grow at a faster rate compared to the ‘kids diapers’ category. “United States Diapers Market By Product Type, By Adults Vs Kids, By Region, Competition Forecast and Opportunities, 2011-2021”, discusses the following aspects of US diapers market:

  • United States Diapers Market Size, Share & Forecast
  • Segmental Analysis – By Product Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers), By Adults Vs Kids
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of diapers market in the United States
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, diaper manufacturers, and service providers and distributors align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research includes interviews with diaper manufacturers, channel partners and industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports and other proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Diapers Market Overview
5. United States Diapers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Adult Vs Kids
5.2.3. By Region
5.2.4. By Company
5.3. Market Attractiveness Index
6. United States Disposable Diapers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Company
6.3. Pricing Analysis
7. United States Training Diapers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Company
7.3. Pricing Analysis
8. United States Cloth Diapers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Company
8.3. Pricing Analysis
9. United States Swim Pants Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Company
9.3. Pricing Analysis
10. United States Biodegradable Diapers Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Company
10.3. Pricing Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments
12.1. High Absorption Capacity of Diapers
12.2. Increasing Demand of Adult Diapers
12.3. Surging Demand of Bio-Degradable diapers
12.4. Wide Product Offering in Diapers from Top Players
12.5. Increasing Online Platforms
13. Policy and Regulatory Landscape
14. Import- Export Dynamics
15. United States Economic Profile
16. Competitive Landscape
16.1. Competition Matrix
16.2. Company Profiles
16.2.1. Procter & Gamble Co.
16.2.2. Kimberly Clark Corporation
16.2.3. Wal-Mart Stores, Inc.
16.2.4. Costco Wholesale Corporation
16.2.5. Target Corporation
16.2.6. The Kroger Company
16.2.7. Walgreen Co.
16.2.8. CVS Health
16.2.9. Safeway Inc.
16.2.10. Seventh Generation, Inc.
17. Strategic Recommendations
List of Figures
Figure 1: United States Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F
Figure 2: United States Diapers Market Share, By Product, By Value, 2011-2021F
Figure 3: United States Diapers Market Share, By Adults Vs Kids, By Value, 2011-2021F
Figure 4: United States Diapers Market Share, By Region, By Value, 2015 & 2021F
Figure 5: United States Diapers Market Share, By Company, By Value, 2011-2021F
Figure 6: United States Diapers Market Attractiveness Index, By Region, By Value, 2015-2021F
Figure 7: United States Diapers Market Attractiveness Index, By Type, By Value, 2015-2021F
Figure 8: United States Disposable Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F
Figure 9: United States Disposable Diapers Market Share, By Company, By Value, 2015-2021F
Figure 10: United States Training Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011- 21F
Figure 11: United States Training Diapers Market Share, By Company, By Value, 2015-2021F
Figure 12: United States Cloth Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011-21F
Figure 13: United States Cloth Diapers Market Share, By Company, By Value, 2015-2021F
Figure 14: United States Swim Pants Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F
Figure 15: United States Swim Pants Diapers Market Share, By Company, By Value, 2015-2021F
Figure 16: United States Biodegradable Diapers Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F
Figure 17: United States Biodegradable Diapers Market Share, By Company, By Value, 2015-2021F
Figure 18: United States GDP Growth Rate (%), 2011-2015
Figure 19: United States Crude Birth Rate (Per 1000 Birth), 2011-2015
Figure 20: United States Diapers Import Share, By Country, By Value, 2015
Figure 21: United States Diapers Export Share, By Country, By Value, 2015
List of Tables
Table 1: Procter and Gamble Disposable Diapers Average Selling Prices, By Brand 2015 (USD/ Unit)
Table 2: Kimberley Clark Disposable Diapers Average Selling Prices, By Brand, 2015 (USD/ Unit)
Table 3: Walmart Disposable Diapers Average Selling Prices, By Brand, 2015 (USD/ Unit)
Table 4: Costco Disposable Diapers Average Selling Prices, By Brand, 2015 (USD / Unit)
Table 5: Procter & Gamble Training Diapers Average Selling Prices, By Brand 2015 (USD/Unit)
Table 6: Kimberley Clark Training Diapers Average Selling Prices, By Brand, 2015 (USD /Unit)
Table 7: Walmart Training Diapers Average Selling Prices, By Brand, 2015 (USD / Unit)
Table 8: Table 8: Target Training Diapers Average Selling Prices, By Brand, 2015 (USD / Unit)
Table 9: Bummis Cloth Diapers Average Selling Prices, By Brand 2015 (USD per Unit)
Table 10: Bumkins Cloth Diapers Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 11: Fuzzibunz Cloth Diapers Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 12: Kushies Cloth Diapers Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 13: Procter & Gamble Swim Pants Average Selling Prices, By Brand 2015 (USD per Unit)
Table 14: Kimberley Clark Training Pants Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 15: Charlie Banana Swim Pants Average Selling Price, By Brand, 2015 (USD per Unit)
Table 16: I Play Swim Pants Average Selling Price, By Brand, 2015 (USD per Unit)
Table 17: Bambo Nature Biodegradable Diapers Average Selling Prices, By Brand 2015 (USDper Unit)
Table 18: Table 18: Naty Biodegradable Diapers Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 19: Earth’s Best Biodegradable Diapers Average Selling Prices, By Brand, 2015 (USD per Unit)
Table 20: Seventh Generation Biodegradable Diapers Average Selling Price, By Brand, 2015 (USD per Unit)

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