India Wet Wipes Market, By Product Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Surface Wipes, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, and Others), Online), By Region, Competiti

India Wet Wipes Market, By Product Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Surface Wipes, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, and Others), Online), By Region, Competition, Forecast & Opportunities, FY2027

India wet wipes market is anticipated to witness robust growth until FY2027 owing to the rising awareness towards health and hygiene. Moreover, the global pandemic coronavirus has created a high demand for disinfectant products in India. The spike in cases of COVID-19 is acting as major factor for the growth of wet wipes market. Additionally, manufacturers are also coming up with more enhanced product which are gaining traction in the Indian market. Furthermore, the demand for wet wipes is also high under personal care like removing makeup and pollutants from the skin. Apart from acting as a disinfectant, wet wipes also provide moisture to the skin and hence they are increasing being used for personal care in comparison to normal tissues. Also, the availability of multifunctional wet wipes has reduced the hassle of carrying different wipes for different use. Manufacturers are also coming up with eco-friendly wet wipes which is further boosting the growth of this market. As sanitization is the most effective way of avoiding the transmission of novel coronavirus, the demand for wet wipes is expected to rise during the forecast period.

India wet wipes market can be segmented based on product type, distribution channel and region. Based on product type, the market is segmented into baby wipes, facial & cosmetic wipes, hand & body wipes, surface wipes, others. Here, healthcare segment is poised to undergo highest CAGR during the forecast period owing to the increasing demand for wet wipes from hospitals, clinics and other diagnostic centers as they are highly being used to disinfect owing to their easy-to-use properties.

Major players operating in the India wet wipes market include Godrej Consumer Products Limited, Hindustan Unilever Limited, Kimberly Clark Hygiene Products, Nice-Pak Products, Inc. , Procter & Gamble Hygiene & Health Care Ltd., 3M India ltd, S. C. Johnson Products Pvt. Ltd., Johnson & Johnson Private Limited, Pigeon India Pvt. Ltd., ASHOK & CO. (PVT.) LTD, The Himalaya Drug Company, Unicharm India Private Limited, etc. The companies are focusing on increasing their production capacity and are introducing more innovative wet wipes to meet the growing demand.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023–FY2027

Objective of the Study:

  • To analyze and forecast the market size of India wet wipes market.
  • To forecast India wet wipes market based on product type, distribution channel, company and regional distribution.
  • To identify drivers and challenges for India wet wipes market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in India wet wipes market.
  • To identify and analyze the profile of leading players operating in the India wet wipes market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research.

TechSci Research calculated India wet wipes market size using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.

Key Target Audience:
  • Wet wipes manufacturers, suppliers and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, industry associations, forums and alliances related to wet wipes
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, partners, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India wet wipes market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • India Wet Wipes Market, By Product Type:
  • Baby Wipes
  • Facial & Cosmetic Wipes
  • Hand & Body Wipes
  • Surface Wipes
  • Others
  • India Wet Wipes Market, By Distribution Channel:
  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others
  • India Wet wipes Market, By Region:
  • North
  • South
  • East
  • West
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India wet wipes market.

With the given market data, TechSci Research offers customizations according a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on India Wet Wipes Market
4. Executive Summary
5. Voice of Customer
6. India Wet Wipes Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Surface Wipes, Others)
6.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, and Others)
6.2.3. By Region
6.2.4. By Company (FY2021)
6.3. Product Market Map
7. North India Wet Wipes Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
8. South India Wet Wipes Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
9. East India Wet Wipes Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
10. West India Wet Wipes Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Development
13. Pricing Analysis
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Godrej Consumer Products Limited
16.2. Hindustan Unilever Limited
16.3. Kimberly Clark Hygiene Products
16.4. Nice-Pak Products, Inc.
16.5. Procter & Gamble Hygiene & Health Care Ltd.
16.6. 3M India ltd
16.7. S. C. Johnson Products Pvt. Ltd.
16.8. Johnson & Johnson Private Limited
16.9. Pigeon India Pvt. Ltd.
16.10. Ashok & Company (Pvt.) Ltd
16.11. The Himalaya Drug Company
16.12. Unicharm India Private Limited
17. Strategic Recommendations
18. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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