India Teleshopping Market By Operation Type (Dedicated Channels & Infomercials), By Product Type, By Payment Method (COD, Net Banking, Mobile Wallet, Debit/Credit Card) Competition Forecast & Opportunities, 2011-2021

India Teleshopping Market By Operation Type (Dedicated Channels & Infomercials), By Product Type, By Payment Method (COD, Net Banking, Mobile Wallet, Debit/Credit Card) Competition Forecast & Opportunities, 2011-2021

Teleshopping is way of selling product through television advertisements that gives complete description of the product, and also provides contact details for the customer to place their orders. Teleshopping market in India grew significantly over the past few years owing to, increasing disposable income, ease of shopping, rising television penetration in the country. Moreover, increasing offerings by private label brands at affordable prices, growing discounts and offers, coupled with rising working population are other factors driving teleshopping market in India. In addition, improving standard of living, coupled with changing consumers tastes and preference from traditional way of shopping to new and innovative forms

According to “India Teleshopping Market By Operation Type, By Product Type, By Payment Method Competition Forecast & Opportunities, 2011-2021”, teleshopping market in India is projected to exhibit a CAGR of 17.20% during 2016-2021.In 2015, dedicated channels segments accounted for lions share in teleshopping market in the country, and is forecast to maintain its dominance through 2021, owing to 24 hours telecast, continuous announcement of various cashbacks/ discounts offers and branded products that are offered. Cash on Delivery dominated India teleshopping market in 2015, and the same trend is expected to continue during the forecast period owing to rising customer preference towards cash on delivery as a payment method, as customers do not have to pay anything at the time of order, and instead pay at the time of delivery, which also boost confidence of new and existing customers on teleshopping companies. “India Teleshopping Market By Operation Type, By Product Type, By Payment Method Competition Forecast & Opportunities, 2011-2021” discusses the following aspects of the Teleshopping in India:

  • India Teleshopping Market Size, Share & Forecast
  • Segmental Analysis - By Product Type (Dedicated Channels & Infomercials), By Operation Type (Consumer Appliances, Apparel & Accessories, Home Furnishing, Hardware, Others), By Payment Method (Cash on Delivery, Net Banking, Mobile Wallet, Debit Card/Credit Card)
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of the India Teleshopping Market
  • To identify the customer preference towards Teleshopping
  • To help industry consultants, Teleshopping companies, distributors and dealers align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with Teleshopping companies & industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Teleshopping Market Overview
5. India Teleshopping Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Operation Type (Dedicated Vs Infomercials)
5.2.2. By Product Type
5.2.3. By Payment Method
5.2.4. By Company
5.2.5. By Region
5.3. Market Attractiveness Index (By Region and Operation Type)
6. India Dedicated Channel Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
7. India Infomercial Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends and Developments
9.1. Discounts and Cashbacks
9.2. Availability of Alternate Payment Methods
9.3. Increasing Number of Mobile Applications & Websites
9.4. Emergence of Branded Products
9.5. Rising Dedicated Channels
10. SWOT Analysis
11. Business Models
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Tv18 Home Shopping Network Limited
14.1.2. Naaptol Online Shopping Pvt. Ltd.
14.1.3. TVC Skyshop Ltd
14.1.4. SHOP CJ Network Pvt. Ltd.
14.1.5. DEN Snapdeal TV Shop
14.1.6. HBN Network Private Limited
14.1.7.Best Deal TV
14.1.8. Ace Teleshop Pvt. Ltd.
14.1.9 Telemart Shopping Network Pvt. Ltd.
14.1.10. Teleone Consumers Product Pvt. Ltd.
15. Strategic Recommendations
List Of Figures
Figure 1:India Teleshopping Market Size, By Value (USD Million), By Volume (Million Orders) 2011-2021F
Figure 2:India Percentage of Population in Age Group 15-64 Years (As Percentage of Total Population), 2010-2014
Figure 3:India Active DTH Subscribers, By Company, 2015 (Million)
Figure 4: India TV Industry Size (USD Billion)
Figure 5:India Teleshopping Market Share, By Operation Type (Dedicated Channels Vs Infomercials), By Value, 2011-2021F
Figure 6: India Teleshopping Market Share, By Product Type, By Value, 2011-2021F
Figure 7: India Teleshopping Consumer Appliances Market Share, By Leading Segments, By Value, 2016E
Figure 8:India Consumer Appliances Market Size, in Value (USD Billion), 2016E & 2021F
Figure 9: India Teleshopping Apparels & Accessories Market Share, By Leading Segments, By Value, 2016E
Figure 10:India Apparels Market size, By Value, 2016E & 2021F (USD Billion)
Figure 11: India Accessories Market size, By Value, 2016 & 2021F (USD Billion)
Figure 12: India Teleshopping Home Furnishing Market Share, By Leading Segments, By Value, 2016E
Figure 13:India Home Furnishing Market Size, By Value, 2016E & 2021F
Figure 14:India Teleshopping Market Share, By Payment Method, By Value, 2011-2021F
Figure 15:India Teleshopping Market Share, By Company, By Value, 2015-2021F
Figure 16: India Teleshopping Market Share, By Region, By Value, 2015 & 2021F
Figure 17: India Teleshopping Market Share, By Region, By Value, 2011-2021F
Figure 18: India Teleshopping Market Attractiveness Index, By Operation Type, By Value, 2015-2021F
Figure 19: India Teleshopping Market Attractiveness Index, By Region, By Value, 2015-2021F
Figure 20: India Dedicated Channels Market Size, By Value (USD Million), By Volume (Million Orders) 2011-2021F
Figure 21: India Infomercials Market Size, By Value (USD Million), By Volume (Million Orders) 2011-2021F
Figure 22: India GDP per Capita, 2011-2015 (USD)
Figure 23:India Household Final Consumption Expenditure, 2011-2014 (% of GDP)
Figure 24: India Paid Cable and Satellite Penetration Rate (%), 2010,2013, 2015 & 2021F
Figure 25:India Online Payment Market Share, By Payment Mode, By Value, 2014
Figure 26: Growth in Number of Dedicated Channels in India, 2010 & 2015
List Of Tables
Table 1:Partial List of Dedicated Channels Available on DTH & Cable Operators in India
Table 2: Partial List of Infomercials Aired on DTH and Cable Operators in India
Table 3: South India Projected Population, By Select States, 2016E, 2021F & 2026F, (Thousands)
Table 4:South India Per Capita Income, By Select State, 2012-2013, 2013-2014 & 2014-2015 (USD)
Table 5: North India Projected Population, By Select States/UTs, 2016E, 2021F & 2026F, (Thousand)
Table 6: North India Per Capita Income, By Select State/UT, 2012-2013, 2013-2014 & 2014-2015 (USD)
Table 7: West India Projected Population, By Select States, 2016E, 2021F & 2026E (Thousands)
Table 8: West India Per Capita Income, By Select States,2012-2013, 2013-2014, 2014-2015 (USD)
Table 9: East India Projected Population, By Select States, 2016E, 2021F & 2026F, (Thousands)
Table 10:East India Per Capita Income, By Select States, 2012-2013, 2013-2014 & 2014-2015 (USD)
Table 11:Sale of Television Sets in India,2011,2015, 2021F (million units)
Table 12:India Major Brands Offered by Leading Teleshopping Companies, 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook