India Perfumes & Deodorants Market By Type (Deodorants & Perfumes), By Price Segment (Mass & Premium), By Sales Channel (Traditional & Departmental Stores, Supermarket/Hypermarket, Specialty Stores, Chemist/Pharmacies and Online), Competition, Forecast &

India Perfumes & Deodorants Market By Type (Deodorants & Perfumes), By Price Segment (Mass & Premium), By Sales Channel (Traditional & Departmental Stores, Supermarket/Hypermarket, Specialty Stores, Chemist/Pharmacies and Online), Competition, Forecast & Opportunities, 2015 - 2025

India perfumes and deodorants market stood at over $ 970 million in 2019 and is projected to grow at a CAGR of over 13%, to surpass $ 2 billion by 2025 on the back of rapid urbanization and emergence of online retail channel. Moreover, perfumes and deodorants manufacturers are offering a wide variety of innovative products such pocket perfumes, herbal perfumes, etc., which is further stimulating market demand across India.

Additionally, manufacturers are focusing on innovative branding and marketing of products, which is further anticipated to aid the growth of India perfumes and deodorants market in the coming years.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

  • Objective of the Study:
  • To analyze and forecast India perfumes and deodorants market size.
  • To classify and forecast India perfumes and deodorants market based on type, price segment, sales channel, regional distribution and company.
  • To identify drivers and challenges for India perfumes and deodorants market.
  • To examine competitive developments such as expansions, mergers & acquisitions, etc., in India perfumes and deodorants market
Some of the leading players in India perfumes and deodorants market are Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, Hindustan Unilever Limited, Emami Limited, J.K Helene Curtis Limited, McNroe Consumer Products Private Limited, Godrej Consumer Products Limited, Wipro Consumer Care & Lighting and Marico Limited.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of perfume and deodorant manufacturers and distributors across the country. Subsequently, TechSci Research conducted primary research surveys with the identified stakeholders. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major perfume and deodorant players operating in the country.

TechSci Research calculated the market size for India perfumes and deodorants market using a bottom-up approach, wherein perfume and deodorant manufacturers’ value share data for type was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective perfume and deodorant manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as Company Annual Reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.

Key Target Audience:
  • Perfumes and deodorants manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to perfumes and deodorants market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as such as perfumes and deodorants distributors, manufacturers, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India perfumes and deodorants market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Market, by Type:
  • Perfumes
  • Deodorants
  • Market, by Price Segment:
  • Premium
  • Mass
  • Market, by Sales Channel:
  • Traditional & Departmental Stores
  • Supermarket/Hypermarket
  • Specialty Stores
  • Chemist/Pharmacies
  • Online
  • Market, by Region:
  • North
  • West
  • South
  • East
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India perfumes and deodorants market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.
Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Unaided Awareness for Perfumes/Deodorants
4.2. Aided Awareness for Deodorants/Perfumes
4.3. Source of Information for Perfumes/Deodorants
4.4. Factors Influencing Purchasing Decision
4.5. Preferred Price for Buying Deodorants/Perfumes
4.6. Preferred Place for Buying Deodorants /Perfumes
5. Global Deodorants and Perfumes Market Overview
6. India Deodorants and Perfumes Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Perfumes and Deodorants)
6.2.2. By Price Segment (Premium and Mass)
6.2.3. By Sales Channel (Traditional & Departmental Stores, Supermarket/ Hypermarket, Specialty Stores, Chemist/Pharmacies and Online)
6.2.4. By Region
6.2.5. By Company
6.3. Market Attractiveness Index (By Type, By Price Segment, Sales Channel and Region)
7. India Deodorants Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type (Gas and Non-Gas)
7.2.2. By Price Segment (Mass and Premium)
7.2.3. By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml)
7.2.4. By Sales Channel
7.2.5. By Region
7.3. Pricing Analysis
8. India Perfumes Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type (Eau de Cologne, Eau de Parfum and Eau de Toilette)
8.2.2. By Price Segment (Mass and Premium)
8.2.3. By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml)
8.2.4. By Sales Channel
8.2.5. By Region
8.3. Pricing Analysis
9. Supply Chain Analysis
10. Import- Export Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Vini Cosmetics Private Limited
15.1.2. Nivea India Private Limited
15.1.3. ITC Limited
15.1.4. Hindustan Unilever Limited
15.1.5. Emami Limited
15.1.6. J.K Helene Curtis Limited
15.1.7. McNroe Consumer Products Private Limited
15.1.8. Godrej Consumer Products Limited
15.1.9. Marico Limited
15.1.10. Wipro Consumer Care & Lighting
16. Strategic Recommendations
List Of Figures
Figure 1: Unaided Awareness for Perfumes/Deodorants (Sample Size=200)
Figure 2: Aided Awareness for Deodorants/Perfumes (Sample Size=200)
Figure 3: Source of Information for Perfumes/Deodorants (Sample Size=200)
Figure 4: Factors Influencing Purchasing Decision (Sample Size=200)
Figure 5: Preferred Price for Buying Deodorants/Perfumes, 2019 (Sample Size=200)
Figure 6: Preferred Place for Buying Deodorants /Perfumes, 2019 (Sample Size=200)
Figure 7: India Perfumes and Deodorants Market Size, By Value (USD Million), 2015-2025F
Figure 8: India Perfumes and Deodorants Market Share, By Type, By Value, 2015-2025F
Figure 9: India Perfumes and Deodorants Market Share, By Price Segment, By Value, 2015-2025F
Figure 10: India Perfumes and Deodorants Market Share, By Sales Channel, By Value, 2015-2025F
Figure 11: India Perfumes and Deodorants Market Share, By Region, By Value, 2019 & 2025F
Figure 12: India Perfumes and Deodorants Market Share, By Company, By Value, 2019
Figure 13: India Perfumes and Deodorants Market Map, By Type - Market Size (USD Million) & Growth Rate (%)
Figure 14: India Perfumes and Deodorants Market Map, By Price Segment - Market Size (USD Million) & Growth Rate (%)
Figure 15: India Perfumes and Deodorants Market Map, By Sales Channel - Market Size (USD Million) & Growth Rate (%)
Figure 16: India Perfumes and Deodorants Market Map, By Region - Market Size (USD Million) & Growth Rate (%)
Figure 17: India Deodorants Market Size, By Value (USD Million), 2015-2025F
Figure 18: India Deodorants Market Share, By Type, By Value, 2015-2025F
Figure 19: India Deodorants Market Share, By Price Segment, By Value, 2015-2025F
Figure 20: India Deodorants Market Share, By Packaging, By Value, 2015-2025F
Figure 21: India Deodorants Market Share, By Distribution Channel, By Value, 2015-2025F
Figure 22: India Deodorants Market Share, By Region, By Value, 2015-2025F
Figure 23: India Perfumes Market Size, By Value (USD Million), 2015-2025F
Figure 24: India Perfumes Market Share, By Type, By Value, 2015-2025F
Figure 25: India Perfumes Market Share, By Price Segment, By Value, 2015-2025F
Figure 26: India Perfumes Market Share, By Packaging, By Value, 2015-2025F
Figure 27: India Perfumes Market Share, By Distribution Channel, By Value, 2015-2025F
Figure 28: India Perfumes Market Share, By Region, By Value, 2015-2025F
Figure 29: India Personal Deodorants and Antiperspirants Imports, By Value, 2015-2019 (USD Million)
Figure 30: India Personal Deodorants and Antiperspirants Exports, By Value, 2015-2019 (USD Million)
Figure 31: India Personal Deodorants and Antiperspirants Imports, By Volume, 2015-2019 (Thousand KG)
Figure 32: India Personal Deodorants and Antiperspirants Exports, By Volume, 2015-2019 (Thousand KG)
Figure 33: India Perfumes Containing Spirit for Retail Sale Imports, By Value, 2015-2019 (USD Million)
Figure 34: India Perfumes Containing Spirit for Retail Sale Exports, By Value, 2015-2019 (USD Million)
Figure 35: India Perfumes Containing Spirit for Retail Sale Imports, By Volume, 2015-2019 (Thousand KG)
Figure 36: India Perfumes Containing Spirit for Retail Sale Exports, By Volume, 2015-2019 (Thousand KG)
Figure 37: India Eau-de-Cologne Imports, By Value, 2015-2019 (USD Million)
Figure 38: India Eau-de-Cologne Exports, By Value, 2015-2019 (USD Million)
Figure 39: India Eau-de-Cologne Imports, By Volume, 2015-2019 (Thousand KG)
Figure 40: India Eau-de-Cologne Exports, By Volume, 2015-2019 (Thousand KG)
List Of Tables
Table 1:India Deodorants Market Product Benchmarking, By Product Type, 2019
Table 2:India Perfumes Market Product Benchmarking, By Product Type, 2019
Table 3:Duties and Tariffs Associated with Select HS Codes, 2018

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