Market Research Logo

Global Home Fragrances Market By Product Type (Sprays, Sachets, Electric Air Fresheners & Others), By Distribution Channel (Store-based Retail & Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024

Global Home Fragrances Market By Product Type (Sprays, Sachets, Electric Air Fresheners & Others), By Distribution Channel (Store-based Retail & Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024

Global home fragrances market stood at $ 7.2 billion in 2018 and is projected to grow at a CAGR of 4.6% during 2019-2024 to reach $ 9.4 billion by 2024, backed by their properties of creating a favorable environment at home. Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.

Global home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the products and usage of natural ingredients in the products. Growing demand for natural essential oils in home fragrance products is likewise bringing about the increasing demand for home fragrance products. Rising discretionary income leading to increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of global home fragrances market.

In terms of product type, global home fragrances market has been categorized into sprays, sachets, electric air fresheners and others. Sprays are usually cheaper than electric air fresheners and scented oils, thus accounted for the largest market share in 2018 and expected to continue their market dominance during the forecast period.

Europe dominated global home fragrances market in 2018, majorly on account of increasing awareness related to a healthy lifestyle. United Kingdom accounted for majority of the European home fragrances market in the reported year. The sales of electric air fresheners, candles and wax melts have increased in the United Kingdom, they also have a higher ASP and a higher frequency of purchase. Also, people in the country are frequent buyers of home fragrance products, which drives the market in the country as well.

Geographical expansions, new product launches, acquisitions and mergers are some of the key strategies adopted by companies operating in global home fragrances market to remain competitive among themselves. The market boasts the presence of a large number of regional and international players, thus making the market fragmented in nature. Manufacturers of home fragrances compete among themselves on delivering quality products in order to gain a competitive edge. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global home fragrances market size.
  • To classify and forecast global home fragrances market based on product type, distribution channel and regional distribution.
  • To identify drivers and challenges for global home fragrances market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global home fragrances market.
  • To conduct the pricing analysis for global home fragrances market.
  • To identify and analyze the profile of leading players involved in global home fragrances market.
Some of the leading players in global home fragrances market are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global home fragrances market size using a bottom-up approach, where data for various application across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Manufacturers, suppliers, distributors and stakeholders of home fragrances
  • Raw material suppliers of home fragrances
  • Potential Investors
  • Organizations, forums and alliances related to home fragrances market
  • Research organizations and consulting companies
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Market, by Product Type:
  • Sprays
  • Sachets
  • Electric Air Fresheners
  • Others
  • Scented Candles
  • Scented Oils
  • Market, by Distribution Channel:
  • Store-based Retail
  • Non-Store-based Retail
  • Market, by Region:
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Russia
  • Netherlands
  • North America
  • United States
  • Mexico
  • Canada
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global home fragrances market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.
Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customers/Customer Insights
4.1. Brand recall (top-of-mind and spontaneous) and brand awareness
4.2. Willingness to spend
4.3. Preferred point of purchase
4.4. Factors influencing purchase decision
4.5. Media consumption to gain knowledge about the product type
4.6. Influence of social media on purchase decision
4.7. Challenges/Issues faced post purchase
5. Global Home Fragrances Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.))
5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)
5.2.3. By Region
5.2.4. By Company
5.3. Market Attractiveness Index
6. Europe Home Fragrances Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. United Kingdom Home Fragrances Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Distribution Channel
6.3.1.3. Pricing Analysis
6.3.2. France Home Fragrances Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Distribution Channel
6.3.2.3. Pricing Analysis
6.3.3. Germany Home Fragrances Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Distribution Channel
6.3.3.3. Pricing Analysis
6.3.4. Italy Home Fragrances Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Product Type
6.3.4.2.2. By Distribution Channel
6.3.4.3. Pricing Analysis
6.3.5. Russia Home Fragrances Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Product Type
6.3.5.2.2. By Distribution Channel
6.3.5.3. Pricing Analysis
6.3.6. Netherlands Home Fragrances Market Outlook
6.3.6.1. Market Size & Forecast
6.3.6.1.1. By Value
6.3.6.2. Market Share & Forecast
6.3.6.2.1. By Product Type
6.3.6.2.2. By Distribution Channel
6.3.6.3. Pricing Analysis
7. North America Home Fragrances Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. North America: Country Analysis
7.3.1. United States Home Fragrances Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.1.3. Pricing Analysis
7.3.2. Canada Home Fragrances Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.2.3. Pricing Analysis
7.3.3. Mexico Home Fragrances Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
7.3.3.3. Pricing Analysis
8. Asia-Pacific Home Fragrances Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. Japan Home Fragrances Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.1.3. Pricing Analysis
8.3.2. China Home Fragrances Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.2.3. Pricing Analysis
8.3.3. Australia Home Fragrances Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
8.3.3.3. Pricing Analysis
8.3.4. South Korea Home Fragrances Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Distribution Channel
8.3.4.3. Pricing Analysis
8.3.5. India Home Fragrances Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Distribution Channel
8.3.5.3. Pricing Analysis
9. Middle East & Africa Home Fragrances Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. MEA: Country Analysis
9.3.1. Saudi Arabia Home Fragrances Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.1.3. Pricing Analysis
9.3.2. South Africa Home Fragrances Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.2.3. Pricing Analysis
9.3.3. UAE Home Fragrances Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
9.3.3.3. Pricing Analysis
10. South America Home Fragrances Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Home Fragrances Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.1.3. Pricing Analysis
10.3.2. Argentina Home Fragrances Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.2.3. Pricing Analysis
10.3.3. Colombia Home Fragrances Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Distribution Channel
10.3.3.3. Pricing Analysis
11. Market Dynamics
11.1. Drivers/Opportunities
11.2. Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Competition Outlook
13.2. Company Profiles (Leading 10 Companies)
13.2.1.1. S. C. Johnson & Son, Inc.
13.2.1.2. Reckitt Benckiser Group plc (RB)
13.2.1.3. The Procter & Gamble Company
13.2.1.4. Newell Brands Inc
13.2.1.5. L Brands Inc
13.2.1.6. NEST Fragrances LLC
13.2.1.7. Seda France, Inc.
13.2.1.8. Illume Inc.
13.2.1.9. Henkel AG & Co. KGaA
13.2.1.10. Beaumont Products, Inc.
(Note: The companies list can be customized based on the client requirements)
14. Strategic Recommendations
List Of Figures
Figure 1: Global Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 2: Global Home Fragrances Market Share, By Type, 2014-2024F
Figure 3: Global Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 4: Global Home Fragrances Market Share, By Region, 2014-2024F
Figure 5: Global Home Fragrances Market Share, By Company, 2018 & 2024F
Figure 6: Global Home Fragrances Market Attractiveness Index, By Type, By Value, 2019E-2024F
Figure 7: Global Home Fragrances Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 8: Europe Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 9: Europe Home Fragrances Market Share, By Type, 2014-2024F
Figure 10: Europe Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 11: Europe Home Fragrances Market Share, By Country, 2014-2024F
Figure 12: United Kingdom Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 13: United Kingdom Home Fragrances Market Share, By Type, 2014-2024F
Figure 14: United Kingdom Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 15: France Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 16: France Home Fragrances Market Share, By Type, 2014-2024F
Figure 17: France Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 18: Germany Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 19: Germany Home Fragrances Market Share, By Type, 2014-2024F
Figure 20: Germany Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 21: Italy Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 22: Italy Home Fragrances Market Share, By Type, 2014-2024F
Figure 23: Italy Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 24: Russia Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 25: Russia Home Fragrances Market Share, By Type, 2014-2024F
Figure 26: Russia Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 27: Netherlands Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 28: Netherlands Home Fragrances Market Share, By Type, 2014-2024F
Figure 29: Netherlands Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 30: North America Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 31: North America Home Fragrances Market Share, By Type, 2014-2024F
Figure 32: North America Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 33: North America Home Fragrances Market Share, By Country, 2014-2024F
Figure 34: United States Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 35: United States Home Fragrances Market Share, By Type, 2014-2024F
Figure 36: United States Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 37: Canada Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 38: Canada Home Fragrances Market Share, By Type, 2014-2024F
Figure 39: Canada Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 40: Mexico Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 41: Mexico Home Fragrances Market Share, By Type, 2014-2024F
Figure 42: Mexico Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 43: Asia-Pacific Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 44: Asia-Pacific Home Fragrances Market Share, By Type, 2014-2024F
Figure 45: Asia-Pacific Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 46: Asia-Pacific Home Fragrances Market Share, By Country, 2014-2024F
Figure 47: Japan Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 48: Japan Home Fragrances Market Share, By Type, 2014-2024F
Figure 49: Japan Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 50: China Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 51: China Home Fragrances Market Share, By Type, 2014-2024F
Figure 52: China Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 53: Australia Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 54: Australia Home Fragrances Market Share, By Type, 2014-2024F
Figure 55: Australia Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 56: South Korea Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 57: South Korea Home Fragrances Market Share, By Type, 2014-2024F
Figure 58: South Korea Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 59: India Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 60: India Home Fragrances Market Share, By Type, 2014-2024F
Figure 61: India Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 62: Middle East and Africa Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 63: Middle East and Africa Home Fragrances Market Share, By Type, 2014-2024F
Figure 64: Middle East and Africa Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 65: Middle East and Africa Home Fragrances Market Share, By Country, 2014-2024F
Figure 66: Saudi Arabia Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 67: Saudi Arabia Home Fragrances Market Share, By Type, 2014-2024F
Figure 68: Saudi Arabia Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 69: South Africa Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 70: South Africa Home Fragrances Market Share, By Type, 2014-2024F
Figure 71: South Africa Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 72: United Arab Emirates Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 73: United Arab Emirates Home Fragrances Market Share, By Type, 2014-2024F
Figure 74: United Arab Emirates Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 75: South America Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 76: South America Home Fragrances Market Share, By Type, 2014-2024F
Figure 77: South America Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 78: South America Home Fragrances Market Share, By Country, 2014-2024F
Figure 79: Brazil Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 80: Brazil Home Fragrances Market Share, By Type, 2014-2024F
Figure 81: Brazil Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 82: Argentina Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 83: Argentina Home Fragrances Market Share, By Type, 2014-2024F
Figure 84: Argentina Home Fragrances Market Share, By Distribution Channel, 2014-2024F
Figure 85: Colombia Home Fragrances Market Size, By Value (USD Million), 2014-2024F
Figure 86: Colombia Home Fragrances Market Share, By Type, 2014-2024F
Figure 87: Colombia Home Fragrances Market Share, By Distribution Channel, 2014-2024F

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report