Europe B2B Food Marketplace Platforms Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Enterprise Size (Large Enterprises and SMEs) and Food Category (Chilled & Dairy, Grocery, Beverages, and Others)

Europe B2B Food Marketplace Platforms Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Enterprise Size (Large Enterprises and SMEs) and Food Category (Chilled & Dairy, Grocery, Beverages, and Others)

The B2B food marketplace platforms market in Europe is expected to grow from US$ 4,820.73 million in 2021 to US$ 14,640.77 million by 2028; it is estimated to grow at a CAGR of 17.2% from 2021 to 2028.

The B2B food marketplace platforms are being propelled forth by an increasing number of small and medium businesses. B2B food marketplace platforms allow organizations to reach out to more clients, resulting in essential exposure to the firm. The rising importance of online marketing tools, such as Google advertisements and Facebook advertisements, is also driving the online marketplace. Furthermore, due to the prominence of social media apps, marketing alternatives are aplenty these days, which aid in propelling the online marketplace along development paths. In addition, the usage of 4G and 5G technologies for robust connection is likely to have a beneficial influence on market growth, as it offers users a continuous, seamless experience. Furthermore, the usage of smartphones is accelerating at a rapid pace, boosting the customer's exposure to online buying. As a result, the increasing use of smartphones is driving market development.

Based on food category, the grocery segment led the Europe B2B food marketplace platforms market in 2020. With rising population, the demand for groceries is increasing significantly. The growing demand for rice, cereals, flours & starches, instant food, and ready-to-cook meals is driving the entire growth of groceries. The large portion of young population in countries and changing lifestyle coupled with limited time are creating huge demand for instant food and ready-to-cook meals. This factor is projected to boost the concept of B2B food marketplace in the coming years. Additionally, the demand for other food items, such as organic products, food ingredients, oils, nuts, herbs, sauces, spices, and seeds as well as sweeteners and honey products is growing. Therefore, the grocery segment is holding a dominant share in the Europe B2B food marketplace market.

The COVID-19 pandemic in Europe has had a diverse impact on various nations, since only a few nations have recorded an increase in the number of COVID-19 confirmed cases, resulting in stringent, long-term lockdown periods, or social isolation standards. Because of excellent healthcare systems, Western European nations such as Germany, France, Russia, and the UK have witnessed a comparably slight decline in the growth activities. These countries' governments have made major investments to improve the efficiency and effectiveness of illness diagnosis and treatment. As European individuals are more inclined toward ready-to-cook meals and instant food items. Lockdown due to the COVID-19 pandemic has caused disruptions in the supply chain of these food items. With businesses getting resumed and restrictions on supply chain getting eased, the demand for the same products would rise in the coming years.

The overall Europe B2B food marketplace platforms market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe B2B food marketplace platforms market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe B2B food marketplace platforms market. Agorara, BioLinked, eFoodChoice.com, FOOD FOR SALE, FoodB2BMarketplace.com, FoodsTrade, GUSTO MARKETPLACE, Mindcurv GmbH, and Ukrainian Food Platformare are a few players operating in the market.

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