Market Research Logo

China Traditional & Online Retail Market Study 2017

China Traditional & Online Retail Market Study 2017

Executive Summary

The traditional retail sector in China is fragmented and it is the small independent stores which dominate the market, while the top 100 retailers contribute only approximately 11% to total retail sales. The recent decline in China’s traditional retail industry is expected to continue.
The top 50 retailers in the traditional retail sector, which includes department stores and other/smaller bricks & mortar shopping outlets, saw sales drop by 1.9%, representing a fall in growth of 2.6% year-on-year. While the traditional retail sector was seeing steady growth, the recent slowdown in China’s economy and the government’s austerity drive are weighing down numbers. Consumption in the country has reduced and store owners are finding it hard to pay the high rents.

While the e-commerce opportunity in China remains strong, the same cannot be said about traditional retail. India took over China in being the top market for retail expansion. A survey which ranks the top 30 developing countries globally on the basis of market attractiveness has awarded India the no 1 slot for retail investment attractiveness due to the country’s growing GDP, consumption, population and urbanization.
In 2016, total retail sales in China amounted to USD 4.98 trillion, a rise of 10.4% year-on-year. Out of this, online retail sales in the country amounted to USD 752 billion, a rise of 26.2% year-on-year.

China is the largest online retail market in the world followed by the United States. The segment currently accounts for 15% of total retail sales of in the country and is projected to account for 18% of total retail sales by 2018.

Why should the report be purchased?

The report ‘China Traditional & Online Retail Study 2017’ highlights key dynamics of the traditional and online retail market in China. The growing opportunity in the sector has been investigated along with the cahllenges. The report contains latest industry stakeholder’s opinions.
Research methodology and delivery time

Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is immediate and dispatch time for hard copies is 2 business days, as each hard copy is custom printed for the client.

About Smart Research Insights (SRI)

SRI is a research organization specializing in industry research reports and custom research. Our team of dedicated researchers with rich experience across industry segments focuses on delivering high quality analysis. Undertaking in-depth secondary research we arrive at key insights, which are supported by data that has been analyzed impartially to present a clear picture of the industry. All recent developments and industry opinions which impact the sector dynamics are captured and used to support the research hypothesis.


1. Analyst Opinion
2. China Retail Market
2.1 Overview
2.2 Market Performance and Statistics
2.3 Emerging Trends
2.4 Challenges
2.5 Outlook
2.6 Industry Speak
3. China Traditional Retail Market
3.1 Overview
3.2 Market Performance & Statistics
3.3 Market Drivers
3.4 Emerging Trends
3.5 Outlook
3.6 Industry Speak
4. Charts & Graphs
4.1 Annual Growth of Total Retail Sales in China (2009-2017, %)
4.2 Retail Sales in China (2009-2017, billion Yuan)
4.3 China Total Retail Sales by Region October 2014
4.4 China Retail E-commerce Sales (2015-2021, billion USD)
4.5 China Ecommerce Market (Average Spend in USD billion, 2020-2020 E)
4.6 China Online Retail Sales by Device Forecast (2014-2017)
4.7 China Transaction Value of Online Retail Sales of Goods & Services, March 2016– December 2016, billion Yuan)
4.8 Growth rate of Chinese Retail Market & Growth Contribution of
4.9 Online Retail Market (%, 2011- 2018 E)
4.10 China Retail & C2C M-commerce Sales (2012-2018 E, trillions of Yuan)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report