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SBI Market Profile: Bicycles

SBI compiled and analyzed data on U.S. shipments, imports, consumer purchases, distribution channels, purchaser and bicyclist demographics, exports, plant operating ratios, and the competitive environment to uncover the trends affecting domestic bicycle demand. The in-depth industry investigation compares trends of U.S.- and foreign-based manufacturers, independent bicycle dealers and mass-market channels, and mountain bikers and road bikers. The competitive environment is analyzed by examining the product lines, marketing and distribution strategies, international operations, and acquisitions for 17 U.S. manufacturers and marketers. Leading manufacturer and marketer shares are calculated.


Scope and Methodology

The SBI Market Profile on Bicycles is a guide to the growth- and profit-oriented opportunities in this industry. This comprehensive database covers U.S. shipments, imports, retail distribution channels, purchaser and participation demographics, exports and the Canadian market situation, the cost structure of U.S. plants, and the competitive environment. In addition, manufacturers and marketers are profiled in order to review competitor strategies.

U.S. market sales are calculated from U.S. Department of Commerce statistics by collecting data on domestic plant shipments, adding imports, and subtracting exports (Section 1). U.S. market sales are calculated on a unit and dollar basis. Price trends are also evaluated from the Bureau of Labor Statistics Producer Price Index.

Section 2 analyses the U.S. supply of complete bicycles and Section 3 analyses the U.S. supply of bicycle parts. The supply situation evaluates domestic shipments and imports. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies and whether or not plants specialize (50% or more of total facility revenues) in bicycles and bicycle parts. Import data is derived from U.S. Custom records by product and main country of origin. SBI computed imports’ share of the total U.S. supply in order to judge the competitive position of foreign manufacturers.

Retail bicycle distribution channels are evaluated in Section 4. U.S. Department of Commerce surveys provide data on total U.S. bicycles, bicycle parts, and accessories retail sales and by type of outlet. Bicycles are primarily sold through independent bicycle dealers or through mass merchant type outlets. Bureau of Labor Statistics survey results are used to calculate total consumer spending on bicycles. SBI utilized this data to determine the share of retail sales that is parts and accessories.

Simmons Market Research Bureau data provides demographics of the U.S. adult bicycle purchaser and the adult bicycle rider (Section 5 and 6). Demographic snapshots are provided by sex, age, race and ethnicity, marital status, household income, education, occupation, household size, children by age, kind of residence, and region. Simmons provides additional data on the demographics by the price of the bicycle purchased, where the bicycle was purchased, mountain bikers versus road bikers, and by frequency of bicycling activity. The National Sporting Goods Association also provides participation statistics for all U.S. bicyclists by sex, age, and income, and compares mountain bikers by on-road or off-road preference.

Foreign market purchases are analyzed in Section 7. This is accomplished by compiling Department of Commerce export statistics for complete bicycles and bicycle parts by type. Shipments are further segmented by major country of destination. The Canadian market situation is evaluated from Statistics Canada data.

SBI also supplies data on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of bicycles and bicycle parts (Section 8). U.S. Department of Commerce data covering these plants are supplemented with individual company sales data in order to calculate company market share. Company sales statistics are compiled as part of an exhaustive effort to provide competitor intelligence (Section 9). Annual reports, databases, and trade journals were searched for growth- and profit-oriented strategies.

Action-oriented executives are urged to use this comprehensive statistical database and competitive information to develop new products, target key demographic markets, strengthen distribution channels, expand foreign market sales, and initiate profitable operating strategies. Executives are urged to compute your own company’s market share and compare your company’s operating ratios to the industry averages as part of this process.

Section 1: U.S. Bicycle and Bicycle Parts Market Trends

    Executive Summary
    Market Size and Growth
    Domestic Industry Consolidation
    Need for New Products
    Expanded Foreign Sales Effort
    Outlook
    • Table 1-1 U.S. Bicycle and Bicycle Parts Market Sales: 1967-2004 (dollars)
    • Figure 1-1 U.S. Bicycle and Bicycle Parts Market Sales: 1989, 1994, 1999, and 2004 (dollars
    • Table 1-2 U.S. Market Sales of Complete Bicycles and Bicycle Parts: 1967-2004 (dollars)
    • Table 1-3 Quantity U.S. Market Sales of Complete Bicycles and Average Value per Bicycle Supplied: 1967-2004 (units and dollars)
    • Table 1-4 U.S. Market Sales of Bicycle Parts Sold Separately by Product Type: 1992-1999 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts
    • Table 1-5 U.S. Shipments of Bicycles and Bicycle Parts: 1967-2004 (dollars)
    • Table 1-6 U.S. Shipments of Complete Bicycles and Bicycle Parts: 1967-2004 (dollars)
    • Table 1-7 U.S. Imports of Bicycles and Bicycle Parts: 1967-2004 (dollars)
    • Table 1-8 Imports' Share of U.S. Bicycle and Bicycle Parts Market Sales: 1967-2004 (percent)
    • Table 1-9 U.S. Complete Bicycle Supply for the Top Nine Countries of Origin: 1992-1998 (number and percent
    • Figure 1-2 Distribution of U.S. Complete Bicycle Unit Supply by Major Country of Origin: 1992 and 1998
    • Table 1-10 U.S. Producer Price Trends for Complete Bicycles and Bicycle Parts: 1972-1999 (index
    • Table 1-11 U.S. Producer Price Trends for Complete Bicycles and Parts by Product Type: 1994-1998 (index): Total Bicycles 25.6 Inches or More and Those with more than 10 Speeds; Bicycles Less Than 25.6 Inches; Total Bicycle Parts, Frames, and Other Parts
    Scope and Methodology

Section 2: U.S. Complete Bicycle Supply

    Summary of Major Findings
    Complete Bicycle Supply and Price Trends
    Domestic Shipments
    Supply of Foreign-Made Bicycles
    Leading Sources of Foreign-Made Supply
    New Technology to Stimulate Higher-End Demand
    Comfort Bikes Targeted to Baby Boomers
    Bicycles Targeted to Baby Boomer Children
    Electric Bicycle Market Developments
    • Table 2-1 U.S. Complete Bicycle Supply: 1967-2004 (number and dollars)
    • Table 2-2 Share of Complete Bicycle Supply by U.S. and Import Sources: 1967-2004 (percent): Number and Dollars
    • Table 2-3 U.S. Complete Bicycle Factory Shipments and Average Value per Bicycle Shipped: 1967-2004 (number and dollars)
    • Table 2-4 U.S. Shipments of Complete Bicycles by Wheel Type: 1992 and 1998 (number and dollars): Wheels 20 Inches in Diameter, Wheels 26 Inches or More in Diameter, Other Complete Bicycles
    • Table 2-5 U.S. Complete Bicycle Imports and Average Value per Bicycle Imported: 1967-2004 (number and dollars)
    • Table 2-6 Costs to Import Complete Bicycles Into the United States: 1992-1998 (dollars): Product Costs, Insurance and Freight Costs, and Tariff Charges
    • Table 2-7 Value of U.S. Complete Bicycle Imports for the Top Eight Countries of Origin: 1992-1998 (dollars)
    • Table 2-8 Quantity U.S. Complete Bicycle Imports for the Top Eight Countries of Origin: 1992-1998 (dollars)
    • Table 2-9 U.S. Average Value per Complete Bicycle Imported for the Top Eight Countries of Origin: 1992-1998 (dollars)
    • Table 2-10 U.S. Complete Bicycle Imports by Wheel Size Category: 1967-1998 (units and dollars): Both Wheels Not Over 25 Inches and Both Wheels Over 25 Inches
    • Table 2-11 U.S. Complete Bicycle Imports by Wheel Size: 1992-1998 (units and dollars): Both Wheels Not Exceeding 50 Cm in Diameter, 50 Cm But Not Exceeding 55 Cm, 55 Cm But Not Exceeding 63.5 Cm, and Exceeding 65 Cm in Diameter, and Misc. Bicycles and Cycles
    • Table 2-12 U.S. Complete Bicycle Imports by Wheel Size by Major Country of Origin: 1992-1998 (number and dollars): Both Wheels Not Exceeding 50 Cm in Diameter, 50 Cm But Not Exceeding 55 Cm, 55 Cm But Not Exceeding 63.5 Cm, and Exceeding 65 Cm in Diameter, Other Bicycles, and Other Cycles
    • Table 2-13 Estimated World Bicycle Production for the Top Ten Producing Countries: 1998 (number and percent): Production and Percent Shipped to the United States

Section 3: U.S. Bicycle Parts Supply


    Summary of Major Findings
    Bicycle Part Supply
    Domestic Shipments
    Supply of Foreign-Made Parts
    Leading Sources of Foreign-Made Parts
    Frames and Frame Parts
    Wheel Rims and Spokes
    Brakes and Brake Parts
    Suspension Parts Developments
    Automatic Transmission Introduction
    • Table 3-1 U.S. Bicycle Parts Supply: 1967-2004 (dollars)
    • Table 3-2 U.S. Bicycle Parts Supply by Type: 1992 and 1998 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts; Percent Imported
    • Table 3-3 U.S. Bicycle Parts Factory Shipments: 1967-2004 (dollars)
    • Table 3-4 U.S. Bicycle Parts Shipments by Type: 1987-1998 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts
    • Table 3-5 U.S. Bicycle Parts Imports: 1967-2004 (dollars)
    • Table 3-6 Costs to Import Bicycle Parts Into the United States: 1992-1998 (dollars): Product Costs, Insurance and Freight Costs, and Tariff Charges
    • Table 3-7 U.S. Imports of Bicycle Frames and Frame Parts by Type: 1992-1998 (number or pounds and dollars): Frames by Value, Sets of Steel Tubing, and Other Frame Parts
    • Table 3-8 U.S. Bicycle Frame and Frame Parts Imports for the Top Seven Countries of Origin: 1992-1998 (dollars)
    • Table 3-9 U.S. Imports of Bicycle Frames and Parts by Type by Major Country of Origin: 1992-1998 (number or pounds and dollars): Frames by Value, Sets of Steel Tubing, and Other Frame Parts
    • Table 3-10 U.S. Imports of Other Bicycle Parts by Product Type: 1992-1998 (number or pounds and dollars): Wheel Rims, Spokes, Hubs, Sprockets, Brakes, Saddles, Pedals, Derailleurs, and Others
    • Table 3-11 U.S. Imports of Other Bicycle Parts for the Top Ten Countries of Origin: 1992-1998 (dollars)
    • Table 3-12 U.S. Imports of Other Bicycle Parts by Product Type by Major Country of Origin: 1992-1998 (Number or Pounds and Dollars): Wheel Rims, Spokes, Hubs, Sprockets, Brakes, Saddles, Pedals, Derailleurs, and Others
    • Table 3-13 U.S. Bicycle Tire Imports for the Top Ten Countries of Origin 1992-1998 (number and dollars)

Section 4: Retail Bicycle Distribution Channels

    Summary of Major Findings
    Retail Bicycle and Aftermarket Sales
    Bicycle Retailer Revenue Mix
    Bicycle Retailer Target Markets
    Independent Bicycle Dealer Channel
    Mass Merchandiser Channel
    Cross Marketing Programs
    • Table 4-1 U.S. Bicycle, Part, and Accessory Retail Sales: 1982-2004 (dollars)
    • Table 4-2 U.S. Retail Sales of Complete Bicycles and Parts and Accessories: 1987-2004 (dollars)
    • Table 4-3 Bicycle, Part, and Accessory Retail Sales by Type of Outlet: 1982-1998 (dollars): Bicycle Shops, Mass Merchandisers, Toy Stores, Department Stores, Sporting Goods Stores, and All Other Retailers
    • Table 4-4 Number of U.S. Retailers Selling Bicycles, Parts, and Accessories and Average Sales per Outlet: 1982-1998 (number and dollars): Bicycle Shops, Mass Merchandisers, Toy Stores, Department Stores, and Sporting Goods Stores
    • Table 4-5 U.S. Adults Purchasing a Bicycle and Percent Distribution by Price and Place of Purchase, Spring 1998 (number and price): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place
    • Table 4-6 U.S. Household Spending on Complete Bicycles: 1984-1999 (dollars)
    • Table 4-7 U.S. Household Complete Bicycle Purchases by Demographic Characteristic: 1985-1997 (dollars): Household Income, Age of Household Head, Size of Household, and Region
    • Table 4-8 Percent Distribution of U.S. Household Complete Bicycle Purchases by Demographic Characteristic: 1985-1997 (percent): Household Income, Age of Household Head, Size of Household, and Region
    • Table 4-9 U.S. Average Complete Bicycle Purchases per Household by Demographic Characteristic: 1985-1997 (dollars): Household Income, Age of Household Head, Size of Household, and Region

Section 5: Bicycle Purchaser Demographics

    Introduction and Methodology
    Purchaser by Sex
    Purchaser by Age
    Purchaser by Race and Ethnicity
    Purchaser by Marital Status
    Purchaser by Household Income
    Purchaser by Educational Level and Occupation
    Purchaser by Household Size and Children by Age
    Purchaser by Kind of Residence
    Purchaser by Region
    Demographics of the High-End Purchaser
    Demographics of the Independent Bicycle Dealer Channel
    Demographics of the Mass Merchandiser Channel
    • Table 5-1 Number of U.S. Adults Purchasing a Bicycle and Their Likelihood to Purchase by Demographic Characteristic, Spring 1998 (number, percent, and index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-2 Ranking of Percentage of U.S. Adults Purchasing a Bicycle in the Past Year by Select Demographic Characteristic, Spring 1998 (percent and index)
    • Table 5-3 Distribution of U.S. Adults Purchasing a Bicycle by Price by Demographic Characteristic, Spring 1998 (percent): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-4 U.S. Adults' Likelihood to Purchase a Bicycle by Price by Demographic Characteristic, Spring 1998 (index): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-5 Distribution of U.S. Adults Purchasing a Bicycle by Place of Purchase by Demographic Characteristic, Spring 1998 (percent): Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region (percent)
    • Table 5-6 U.S. Adults' Likelihood to Purchase a Bicycle by Place of Purchase by Demographic Characteristic, Spring 1998 (index): Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region (index)

Section 6 U.S. Bicycling Participation Trends

    Summary of Major Findings
    Overall Participation Trends
    Participation by Sex
    Participation by Age
    Participation by Income
    Participation by Region
    Mountain Biker Demographics
    Road Biker Demographics
    • Table 6-1 Number of U.S. Bicyclists by Sex: 1986-1997 (number)
    • Table 6-2 Number of U.S. Participants in Mountain Biking: 1993-1997 (number)
    • Table 6-3 U.S. Participation in Bicycle Riding by Age and Income: 1990-1996 (number and percent)
    • Table 6-4 U.S. Participation in Mountain Biking by Age and Income: 1996 (number and percent): on Road and Off Road
    • Table 6-5 U.S. Adult Participation in Road and Mountain Biking by Number of Days Participating, Spring 1998 (number and percent)
    • Table 6-6 U.S. Likelihood to Participate Index for Road Biking and Mountain Biking, Spring 1998 (index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 6-7 Number of U.S. Adults Participating in Road Biking and Their Likelihood to Participate by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 6-8 Number of U.S. Adults Participating in Mountain Biking and Their Likelihood to Participate by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 6-9 Distribution of U.S. Adult Road Biking Participants and Their Likelihood to Participate by Frequency of Participation by Demographic Characteristic, Spring 1998 (Percent and Index): 1-9 Days, 10-59 Days, and 60 Days or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 6-10 Distribution of U.S. Adult Mountain Biking Participants and Their Likelihood to Participate by Frequency of Participation by Demographic Characteristic, Spring 1998 (Percent and Index): 1-9 Days, 10-59 Days, and 60 Days or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 6-11 Total U.S. Resident Population and by Age Group: 1970-2004 (number and percent)
    • Table 6-12 Distribution of U.S. Households by Demographic Characteristic: 1985-1998 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households

Section 7: U.S. Bicycle and Bicycle Parts Exports and the Canadian Market Situation

    Summary of Major Findings
    Overall Export Shipment Trends
    Complete Bicycle Exports
    Bicycle Parts Exports
    Canadian Market Situation
    • Table 7-1 U.S. Exports of Bicycles and Bicycle Parts: 1967-2004 (dollars)
    • Table 7-2 U.S. Complete Bicycle Exports: 1967-2004 (number)
    • Table 7-3 Exports' Share of U.S. Bicycle and Bicycle Parts Shipments: 1967-2004 (percent):
    • Table 7-4 U.S. Complete Bicycle Exports by Wheel Size: 1992-1998 (units and dollars): Both Wheels Not Exceeding 25 Inches in Diameter, Exceeding 25 Inches, and Other Bicycles and Cycles
    • Table 7-5 Value of U.S. Complete Bicycle Exports for the Top Twenty Countries of Destination: 1992-1998 (dollars)
    • Table 7-6 Quantity U.S. Complete Bicycle Exports for the Top Twenty Countries of Destination and Average Value per Bicycle Exported: 1992-1998 (number)
    • Table 7-7 U.S. Complete Bicycle Exports by Wheel Size by Major Country of Destination: 1992-1998 (number and dollars)
    • Table 7-8 U.S. Exports of Bicycle Parts by Product Type: 1992-1998 (Number or Pounds and Dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, Pedals and Crank-Gear, and Others
    • Table 7-9 Value of U.S. Frame and Fork Exports for the Top Seventeen Countries of Destination: 1992-1998 (dollars)
    • Table 7-10 Quantity U.S. Frame and Fork Exports for the Top Seventeen Countries of Destination and Average Value per Pound Shipped: 1997 and 1998 (pounds and dollars)
    • Table 7-11 Value of Other U.S. Bicycle Parts Exports for the Top Twenty-Five Countries of Destination: 1992-1998 (dollars)
    • Table 7-12 U.S. Exports of Other Bicycle Parts by Product Type by Major Country of Destination: 1992-1998 (Number or pounds and dollars): Wheel and Spokes, Brakes, Saddles, Pedals and Crank-Gear, and Others
    • Table 7-13 U.S. Bicycle Tire Exports and Shipments to Mexico and Canada: 1992-1998 (number and dollars)
    • Table 7-14 Canadian Bicycle and Bicycle Parts Market Sales: 1992-1998 (dollars): Imports, Local Production, Exports, and Total Market
    • Table 7-15 Canadian Bicycle Domestic Supply and Shipments: 1991-1998 (number)
    • Table 7-16 Canadian Imports of Complete Bicycles and Bicycle Parts by Major Country of Origin: 1992-1998 (number and Canadian dollars)
    • Table 7-17 Canadian Average Value per Complete Bicycle Imported for the Top Six Countries of Origin: 1992-1998 (Canadian dollars)

Section 8 Cost Structure of the U.S. Bicycle and Bicycle Parts Industry

    Summary of Major Findings
    Number and Size of U.S. Plants
    Industry Consolidation
    Plant Operating Ratios
    Leading Competitors and Market Shares.
    • Table 8-1 Number of U.S. Bicycle and Bicycle Parts Plants and Facility Revenues: 1972-1998 (number and dollars)
    • Table 8-2 U.S. Bicycle Plant Operating Ratios and Profit Margins: 1972-1998 (percent): Payroll, Material Costs, and Gross Profit Margin
    • Table 8-3 Bicycle Part Purchases by U.S. Bicycle Plants: 1987-1998 (dollars): Frames, Wheel Rims and Spokes, Bicycle Hubs, and Saddles
    • Table 8-4 U.S. Producer Price Trends for Major Material Inputs: 1987-1998 (index): Steel Mill Products, Plastics Products, Ball and Roller Bearings, Paint and Allied Products, and Tires
    • Table 8-5 U.S. Bicycle Plant Facility Labor Situation: 1972-1998 (number, dollars, and percent): Number of Employees, Shipments per Employee, Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
    • Table 8-6 U.S. Bicycle Plant New Capital Expenditures: 1972-1998 (dollars)
    • Table 8-7 Share of the U.S. Bicycle and Bicycle Parts Dollar Supply for Eight Top Manufacturers and Marketers: 1998 (percent)
    • Table 8-8 Sales and Profit Trends for Six Publicly Listed Manufacturers and Marketers of Bicycles, Parts, and Accessories: 1994-1998

Section 9 Competitor Intelligence: Company Profiles and Recent Developments

    Sources, Methodology, and Objectives
    Bell Sports Corp
    Products, Brands, and Manufacturing Facilities
    Domestic Distribution Channels
    International Operations
    Strategies to Boost Sales and Profit Margins
    Sales and Profit Trends
    Brunswick Corp
    Bicycle Products and Brands
    Product Line Extension
    Sales and Market Share
    Cannondale Corp
    Bicycle Products and Brands
    Manufacturing Facilities
    Marketing and Distribution
    International Operations
    New Products
    Sales and Market Share
    Coyote Sports, Inc.
    Reynolds Cycle Technology Products
    Cycle Tubing Competition
    Marketing Targets
    Fremont Corp
    Bicycle Products and Manufacturing
    Sales Trends
    Giant Manufacturing Co. Ltd
    Leading Taiwan Bicycle Manufacturer
    New Giant/Eddie Bauer Sales
    U.S. Share and Marketing Strategies
    GT Bicycles, Inc
    Bicycle Products and Manufacturing
    New Products
    Sales and Distribution
    Sales and Market Share
    Merged With Schwinn Holdings Corporation
    Huffy Corp.
    Huffy Bicycle Company Subsidiary
    Strategies to Offset Weak Pricing
    Sales and Market Share
    K2 Inc.
    Mountain Bike Products and Brands
    Manufacturing and Distribution
    Sales Trends
    Murray, Inc.
    Bicycle Products and Sales
    Strategies to Combat Margin Squeeze
    PTI Holding, Inc.
    Bicycle Products and Manufacturing
    Marketing and Distribution
    Sales Trends
    Rockshox, Inc.
    Bicycle Suspension Products
    New Product
    Marketing and Distribution
    Sales Trends
    Schwinn Cycling and Fitness, Inc.
    Bicycle Products
    Purchase of GT Bicycles
    Gains Electric Bicycle Technology
    Bicycle Helmet Line Launch
    Sales and Market Share
    Specialized Bicycles Components, Inc.
    Bicycle Products and Manufacturing
    Sales and Market Share
    TRB Systems International, Inc.
    New TPS Bicycle
    Product Development
    Marketing Programs
    Electric Bike
    Trek Bicycle Corp.
    Bicycle Products and Sales
    Manufacturing Reorganization
    International Distribution
    Zap Power Systems
    Electric Bicycle Products
    Sales and Distribution

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