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2014 Cookware MarketPulse

2014 Cookware MarketPulse

Cookware MarketPulse reports track and monitor what consumers are purchasing by quarter. Topics include: WHO bought; WHAT they bought; WHEN they bought; WHY they bought; WHERE they bought.

Tracks all retail channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping.

Market Tracker delivers data that is not available anywhere else that will help you gain a better understanding of your market and your consumer.


Cookware MarketPulse covers the three key cookware product segments: Cookware sets; pans (fry & saute pans, skillets, Chef's pans, braziers, grill pans, woks); and pots (sauce pans, sauciers, stockpots, Dutch ovens, double broilers, multi-pots, pasta cookers). Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 - 31); October (Oct. 3 – 6); and January 2015 (Jan.13 - 16). In total, 1,463 primary grocery shoppers in the U.S. participated in the research study. The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household's groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. This does NOT mean that the survey respondents who purchased bakeware bought them from a grocery store. Respondents were screened based on past quarter purchase behavior. They had to have purchased cookware, bakeware, and/or kitchen tools or gadgets either for themselves/their household or to give as a gift in the previous quarter.

Market size in units
Market size in retail dollars
Other food prep products (bakeware, kitchen gadgets and tools) purchased in same time period
Number of cookware items purchased
Type of cookware purchased
Material cookware item was made of
Coating of cookware
Type of nonstick cookware
Price paid for cookware item
Brand of cookware purchased
Reason for purchase (for self or to give as a gift)
Reason for cookware purchase for self
When made decision to buy cookware (planned purchase versus impulse)
When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available)
Reason for buying the specific cookware item
Where cookware item was purchased (retail or online)
Where cookware item was purchased (retail channel)
Where cookware item was purchased (specific retail store)
Department store where cookware item was purchased
Mass, discount, or general merchandiser where cookware item was purchased
Specialty store where cookware item was purchased
Demographics – cookware purchasers compared to total US households

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