Bakeware Market Tracker Q1 2014 - Q1 2016

Bakeware market data: who buys, what they buy, where they buy, why they buy. Tracks nine key product segments.

Bakeware Market Tracker analyzes the US bakeware product category.

  • Market and consumer purchase data by year and by quarter; by product segment; by price point; by brand; and by channel of distribution.
  • Insight into the consumer purchase decision-making process.
  • Demographics, psychographics, and attitudinal data.
  • Covers the nine key bakeware product segments: bakeware sets; baking dishes and roasting pans; casseroles; cookie/baking sheets and pans; loaf and bread pans; muffin and cupcake pans; cake pans; pie, specialty pans; and pizza pans and stones.

Market size in units
Market size in retail dollars
Other food prep products (cookware, kitchen gadgets and tools) purchased in same time period
Number of bakeware items purchased
Type of bakeware purchased
Material bakeware item was made of
Coating of bakeware
Type of nonstick bakeware
Price paid for bakeware item
Brand of bakeware purchased
Reason for purchase (for self or to give as a gift)
Reason for bakeware purchase for self
When made decision to buy bakeware (planned purchase versus impulse)
When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available)
Reason for buying the specific bakeware item
Where bakeware item was purchased (retail or online)
Where bakeware item was purchased (retail channel)
Where bakeware item was purchased (specific retail store)
Department store where bakeware item was purchased
Mass, discount, or general merchandiser where bakeware item was purchased
Specialty store where bakeware item was purchased
Demographics – bakeware purchasers compared to total US households

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