India Fabric Detergent Market - Segmented by Product Type, and Application- Growth, Trends, and Forecast (2018 - 2023)
The India fabric detergent market is expected to witness a CAGR close to 5% during the forecast period, primarily driven by the rising penetration of washing machines in the country, which is expected to propel the demand of liquid detergents. The launching of new products to cater the consumer demand is also likely to stimulate the market growth in the coming years.
Rising Penetration of Washing Machines Driving the Market
The demand for fabric detergents in India is mainly driven by the rising penetration of washing machines, which is rapidly increasing the demand of liquid detergents in the country. The usage of washing machines in India is continuously increasing due to increase in the number of working women and increasing household income in the country. The Indian market for washing machines in 2016-17 was around 6 million units and is expected to witness 8-9% year-on-year growth.
Liquid Detergent Type is Expected to Grow at the Highest Rate
In 2017, powder detergent type dominated the fabric detergent market in India. The demand for fabric liquid detergent is primarily driven by the ease in application and less wastage in comparison to detergent powders. The powder detergent category is coming under increasing pressure from liquid detergents as it gives premium wash particularly to delicate clothes at a similar cost. With consumers experiencing a high quality wash at a similar price, they are shifting towards liquid detergents.
In March 2018, FMCG major, Wipro Consumer Care & Lighting, expanded its range of Safewash, the liquid detergent brand. The company launched its new variants namely Safewash MATIC series (Liquid detergent) and Softouch fabric conditioner (after wash)
Major Players: Proctor & Gamble, Unilever, Godrej Group, RSPL Group and Nirma Limited amongst others.
Reason to Purchase this Report
To understand the impact of various product type on the market
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
To understand the dominating product type and application in the market
Identify the latest developments, market shares, and strategies employed by the major market players
3-month analyst support, along with the Market Estimate sheet (in excel)
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