Online Retailing - Germany - July 2019

Online Retailing - Germany - July 2019

“Germany has traditionally been a key driver of the growth in value of the European online retailing industry but in the past year or so its performance has started to soften relative to the other main European markets. There are many reasons for this but we feel that lower than average levels of smartphone ownership, in particular, are beginning to hold back market growth when companies should increasingly be shifting their focus – as they have in other country markets – to a ‘mobile-first’ strategy.”

– Michael Oliver, Senior Retail Analyst

TOC available on request

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