Men’s Beauty and Grooming Routines - China - September 2018
"The men’s facial skincare market achieved stable year-on-year value growth as the importance of appearance maintenance is widely acknowledged among men. But given men’s overall low usage frequency and simple routines, brands need to make more efforts to help men establish regular skincare routines and drive usage frequency of core products, before jumping to introduce more niche products to men, such as makeup."
- Alice Li, Senior Research Analyst
This Report looks at the following areas:
Driving frequency of usage should be a priority
Leverage convenience/easy-to-use features to expand men’s routines
Can it be left to women to educate men?