Furniture Retailing - US - July 2016
"Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."
- Diana Smith, Senior Research Analyst - Retail & Apparel
This report will cover the following areas:
Furniture market outlook appears promising
Everyone wants a bigger piece of this highly fragmented category; leads to continual price promotion
Growth is coming from online, but many averse to trying it
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