Fast Fashion - China - June 2016

Fast Fashion - China - June 2016

“After years of rapid growth, the fast fashion market is slowing down. Meanwhile, shoppers are demanding better quality products and customer service. They are also demanding more individual styles to suit diversifying tastes. Competition is intensifying, but online retail is providing new ways to reach more consumers in regions that store chains have yet to reach. There is also an opportunity to develop sub-brands in response to growing consumer diversity of tastes, along with more customisable clothing and accessories so consumers can create a more individual style. Yet, there is also the challenge that fast fashion brands will need to become more responsive to consumers’ needs, and to engage with them more successfully, both in-store and online, to raise customer loyalty.”

– Matthew Crabbe, Director of Research, Asia-Pacific

This report discusses the following key topics:

Young and Funky versus Conservatives
Embracing online

TOC available on request

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