DIY Retailing - France - May 2019

DIY Retailing - France - May 2019

“DIY retailing in France is relatively robust, although market leader Leroy Merlin dominates and sets the bar high for its rivals. Its closest rival is Kingfisher-owned Castorama, which is half the size and in something of a crisis. Consumer shopping behaviour is changing and retailers need to evolve to meet consumers’ needs with relevant tools and services and by creating a cohesive relationship between stores and online to attract and retain shoppers.”

– Natalie Macmillan, Senior European Retail Analyst

This report looks at the following areas:

Keeping seniors engaged in DIY shopping
Incorporating the digital world into DIY retailing

TOC available on request

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