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Consumer Attitudes towards Beauty Devices - China - November 2017

Consumer Attitudes towards Beauty Devices - China - November 2017

“Credibility is particularly important in beauty device market. It highlights the key areas to pay attention to – proved result, safety assurance, reliable purchase channel and believable recommendation from people they know or from professionals. Having said this, the prudent attitude is unlikely to dampen consumers’ willingness of following trend and trying new things.”

– Jessica Jin, Associate Director of Research

This report looks at the following areas:

Optimistic consumer attitudes towards high-end devices
How to unlock the potential of non-users
Competition vs beauty services


TOC available on request

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