Colour Cosmetics - Lip - China - May 2018

Colour Cosmetics - Lip - China - May 2018

“When it comes to lip colour cosmetics, Chinese consumers, especially young women, are more trend-driven instead of innovation-driven. In the past few years, they have kept speeding up their purchase cycle to follow the evolving trends, which keeps the strong growth going. However, more sophisticated consumers, such as Mintropolitans, have shown a stronger desire for genuine innovations rather than just new colours, signifying the importance of product innovation in the long term.”

– Alice Li, Senior Research Analyst

This Report looks at the following areas:

It is a colour/shade-led category
Time for more liquid lip colour
The young are driven by trend instead of innovation

TOC available on request

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