Colour Cosmetics - Face - China - June 2018
“Consumers still value highly base make-up products, but focus has slightly moved to point make-up products as they are not only calling for nude look now as much as they were in 2017. The new trend found in 2018 is to achieve a delicate finish by using corresponding products for each step of make-up. Their increasing demands and confidence of using coloured products are the main reasons and highlight the potential of blusher in the near future.”
– Jessica Jin, Associate Director of Research
This report looks at the following areas:
Cushioning China
Seeking a more delicate finish
Shopping for colour online
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