Colour Cosmetics - Face - China - June 2018

Colour Cosmetics - Face - China - June 2018

“Consumers still value highly base make-up products, but focus has slightly moved to point make-up products as they are not only calling for nude look now as much as they were in 2017. The new trend found in 2018 is to achieve a delicate finish by using corresponding products for each step of make-up. Their increasing demands and confidence of using coloured products are the main reasons and highlight the potential of blusher in the near future.”

– Jessica Jin, Associate Director of Research

This report looks at the following areas:

Cushioning China
Seeking a more delicate finish
Shopping for colour online

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook