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Colour Cosmetics - Eye and Eyebrow - China - June 2018

Colour Cosmetics - Eye and Eyebrow - China - June 2018

“Eye and eyebrow colour cosmetics are usually harder to apply and require more make-up techniques to create a delicate look, highlighting the importance of NPD (New product development) in easy-to-use products in this category. Eyeshadow holds the greatest growth potential in the next few years, supported by consumers’ growing interests, make-up trends led by beauty bloggers and strong launch activities.”

- Alice Li, Senior Research Analyst

This Report looks at the following areas:

Prestige brands need to make a push
How can make-up removers go hand in hand with colour cosmetics?
Mature women hold more potential


TOC available on request

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