Colour Cosmetics - Eye and Eyebrow - China - June 2018
“Eye and eyebrow colour cosmetics are usually harder to apply and require more make-up techniques to create a delicate look, highlighting the importance of NPD (New product development) in easy-to-use products in this category. Eyeshadow holds the greatest growth potential in the next few years, supported by consumers’ growing interests, make-up trends led by beauty bloggers and strong launch activities.”
- Alice Li, Senior Research Analyst
This Report looks at the following areas:
Prestige brands need to make a push
How can make-up removers go hand in hand with colour cosmetics?
Mature women hold more potential