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Attitudes towards Luxury - China - July 2019

Attitudes towards Luxury - China - July 2019

“With the Chinese luxury market maturing, Chinese consumers are now seeking help from luxury brands to make a personal statement that shows their unique identity and better reflects their personality. Going forward, luxury fashion houses will need to have strategies in place to capture the rising younger luxury consumers with respect to strong brand identity, better product assortments, and more customisation options. Furthermore, investing in omni-channel remains important for luxury brands, particularly for hard luxury brands that lag behind.”

– Summer Xia, Research Analyst

This report looks at the following areas:

Luxury is no longer about social status and material possessions
Modern luxury is more approachable and inviting
Luxury jewellery and watch brands under threat from high fashion brands


TOC available on request

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