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Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"

Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming

The retail industry is speedily evolving with spectacular changes in consumer buying behavior. Retailers need to have new strategies to satisfy their customers and enrich their buying experience. Online shopping is getting popular day by day and it is more popular than ever, but brick-and-mortar stores still dominate and have a larger share of the pie. Retailers are now thinking that they need to make their stores more attractive to shoppers who are completely satisfied shopping online.

Showrooming is the practice of checking out products in a traditional brick and mortar retail store without buying it and then shopping online to get a lower price for the same item. Online stores usually offer lesser prices than their brick and mortar counterparts, because they do not have the same overhead expenses.

This research addresses retail, in-store challenges and concerns including the so called “showrooming” trend. The report evaluates solutions to improve in-store sales, increase shopper loyalty, and overall engagement. These solutions include mobile shopping applications, friend locator and recommended buying, location-based marketing/advertisements, embedded entertainment (also known as “gamification”), social commerce, data intelligence, and more. The report provides retailer strategies and solutions. The report also evaluates the anticipated evolution to the smartphone enabled, socially connected, entertained shopper.

This report is a must-read for anyone involved in retail sales, in-store merchandising, mobile commerce, and smartphone applications.

Target Audience:

  • Mobile network operators
  • Mobile commerce companies
  • Wireless handset manufacturers
  • Retail consumer goods companies
  • Application development companies
  • Corporate and Institutional Investors
  • Embedded entertainment companies
  • Mobile marketing/advertising companies
Companies in Report:
  • ABC Carpet
  • Adobe
  • Alibaba
  • Amazon
  • American Express
  • Android Headlines
  • Apple
  • Appliances Online
  • Babble
  • Barnes & Noble
  • Best Buy
  • BI Intelligence
  • Bloomingdale
  • Bloomingdales
  • Charmin
  • Costco
  • Currys
  • eBay
  • Engadget
  • Epilogue
  • Fab
  • Facebook
  • Forrester
  • Gilt
  • Google
  • Groupon
  • Habitat
  • Hewlett Packard
  • Home Depot
  • Instagram
  • Jack Threads
  • JC Penney
  • JiWire
  • John Lewis
  • LivingSocial,
  • Macy’s
  • Marketforce Inc
  • Marketoonist
  • Marks & Spencer
  • Mckinsey
  • Microsoft
  • Moontoast
  • Nielson
  • Nike
  • Nordstrom
  • Office Depot
  • Old Spice
  • One King's Lane
  • PayPal
  • PCWorld
  • Pepsi,
  • Pinterest
  • Pinterest
  • Placed
  • Reebok
  • Reevoo’s
  • RSR Research
  • Samsung
  • ScanLife
  • Scoutmob
  • Shazam integration
  • Staples
  • Starbucks
  • Stylebop.com
  • Swaag.it
  • Taco Bell
  • Target
  • Teleflora
  • Tesco
  • The New York Times
  • TNS
  • Tumblr
  • TurnTo
  • Twitter
  • Vera Wang
  • Vibes Mobile
  • Walmart
  • Yipit
  • YouTube
  • ZDnet


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
2.0 Retail Challenges
2.1 Retail Demand Depends On The Economy
2.2 Industry Concentration
2.3 Seasonal Cash Flow
2.4 Crime-related Losses
2.5 Protecting Customer Information
2.6 Trends Affect Demand
2.7 High Worker Turnover
2.8 Changing Buyers Need
3.0 Showrooming
3.1 The Rise Of High-tech Shopping
3.1.1 Consumers Are In Control
3.1.2 Comparison Shopping
3.2 Which Products Are Vulnerable To Showrooming?
3.2.1 White Goods
3.2.2 Gray Area Products
3.2.3 Clothes And Accessories
3.3 Mobile And Showrooming
3.3.1 Mobile Is Both A Curse And A Cure For Showrooming
3.3.2 Where Are People Using The Mobiles?
3.3.3 Mobile Influence
3.4 Increase In Showrooming Habits
4.0 What Should Retailers Do?
4.1 Embrace, Don’t Fight, Showrooming
4.2 Offer Unique Products
4.3 Offer In-store Reviews
4.4 Focus On Brand
4.5 Enable And Empower Showroomers
4.6 Digitize Your Store And Your Employees
5.0 Combat Showrooming
5.1 Boost Loyalty And Sales
5.2 Personalizing The Shopping Experience
5.3 Analyzing Data
5.4 Figuring Out The Potential Of Mobile Devices
5.5 Embracing Social Media
6.0 Technology Vs. Showrooming: The Epic Battle
7.0 Social Commerce
7.1 Social Commerce Business Models
7.1.1 E-commerce Which Is Social
7.1.2 Daily Deals
7.1.3 Peer Recommendations
7.1.4 Shoppable Photo Apps
7.1.5 User-curated Shopping
7.1.6 Participatory Commerce
7.1.7 Social Shopping
8.0 Social Commerce And Online: Amazon And Others
8.1 The Amazon Prime Effect
8.1.1 Amazon Prime: Profile
8.1.2 Amazon Prime: Showrooming
8.2 Social Commerce And Facebook
8.2.1 Have Clear Roi Goals
8.2.2 Implement An On- And Off- Facebook Strategy
8.2.3 Put Facebook Data To Work
8.2.4 Use What You’ve Got
8.2.5 Have Control And Iterate Frequently
8.3 Social Commerce And Retail Opportunities
8.4 Retail Disruptions Keep Coming And Coming
8.5 Cross-channel Opportunities
8.6 The Role Of Social Media
8.7 Social Commerce And Business Intelligence
8.8 Engagement Areas Of Social Commerce
8.8.1 Listening
8.8.2 Engagement
8.8.3 Transaction
8.8.4 Post-sale Service
8.9 Example For Social Commerce
8.10 Mobile Social Commerce Applications
8.10.1 Social Integration
8.10.2 Check-ins
8.10.3 Reviews
8.10.4 Group Buying And Daily Deals
8.10.5 Q&A
8.10.6 Style Feedback
8.10.7 Shopping Feedback
8.10.8 Collecting
8.11 Case Study: Amex Allows Social Offers For Merchants
9.0 Social Commerce Engagement: Mobile Devices
9.1 In Store Usage Of Smartphone
9.2 Mobile Usage Is More Common Among Younger Age Groups
9.3 Behavior Changes Depending On The Type Of Store
9.3.1 Smartphone Shoppers Vs Tablet Shoppers
9.4 Revenue For Retailer Through Mobile Commerce
9.4.1 Go Big Data To Deliver Better Customer Experiences
9.4.2 Intelligent Targeting: Anytime Anywhere Marketing
9.4.3 Create Internal Apps
10.0 Mobile Checkout
10.1 Keep Form Filling To Bare Minimum
10.2 Organize The Checkout Into Stages
10.3 Add Progress Step Links Or Back Buttons
10.4 Utilize Familiar Mobile Ui Elements
10.5 Enable Guest Checkouts
10.6 Offer Quick Payment Options
10.7 Remove Distractions
10.8 Provide Security Reassurances
10.8.1 Take Advantage Of Geolocation
10.9 Keep It Lightweight
11.0 Social Commerce And Big Data
11.1 Finding The Easy Data
11.2 Getting At "Hidden Data"
11.3 Mining "Big Data"
12.0 Data Intelligence And Social Commerce
12.1 Distribution Channels
12.2 Competitive Success & Failures
12.3 Product Design & Promotion
13.0 Mobile Social Local (Mosolo) And Online To Offline
13.1 The Set-up: The Pre-buy
13.2 The Move: In Transit
13.3 The Push: On Location
13.4 The Play: Selection Process
13.5 The Wrap: Point Of Purchase
13.6 The Takeaway: Post-purchase
14.0 Mobile Retail Opportunity
14.1 Mobile Commerce: Driving Sales
14.2 Mobile Research: Driving Footfall
14.3 Mobile Commerce: Big Deal
14.4 How To Engage With Mobile Users?
15.0 Strategies For Retailers
15.1 Big Box Strategies To Defeat Offline To Online
15.1.1 How Does One Start?
15.2 Big Box Strategies With Manufacturers
15.3 How Small Retailers Can Get Their Products Into A Big Box Retailer
15.3.1 Have A Solid Track Record
15.3.2 Have A Unique Product
15.3.3 Have A Product Line
15.3.4 Capable To Meet The Retailer’s Needs.
15.3.5 Ready To Do What It Takes.
15.3.6 Getting A Meeting With A Big Box Buyer
15.4 Leverage Mobile
15.4.1 Mobile Coupons: In-store Shopping
15.4.2 Qr Codes 2.0
15.5 Leverage Online To In-store
15.5.1 Leverage Your Ecommerce Site To Drive In-store Sales
15.5.2 Ways To Use The Web To Store Approach:
15.6 Leverage Your Offline Consumer Experiences Online
15.6.1 Embrace The Outcome
15.7 How Retailers Can Leverage Social Media
15.7.1 Facebook
15.7.2 Twitter
15.7.3 Tumblr
15.7.4 Instagram And Pinterest
15.8 Driving Value Of Social Media
15.9 Case Study
16.0 Solution For Retailers
16.1 Wireless Solutions:
16.2 Gamification
16.2.1 Make It Fun
16.2.2 Enhance The Experience
16.2.3 Beyond Selling
16.3 Nfc (Near Field Communication)
16.3.1 Value Proposition Of Mobile Nfc In Retail For Shopper
17.0 Data Analytics
17.1 Delivering Experiences Tailored To Individual Shoppers
17.2 Guiding Shoppers To Discover Associated Products
17.3 Tracking And Analyzing Shopper Behavior Across Visits
18.0 The Smartphone Informed, Social Entertained Shopper
19.0 Mobile Social Search: Commerce, Friend Locator, Happening And Events And Interests
20.0 Market Outlook
21.0 Conclusion And Recommendation
Figures
Figure 1: Retail Industry is about to change
Figure 2: Showrooming
Figure 3: Showrooming compete
Figure 4: Venues where people use mobile
Figure 5: Mobile Retail Category by Platform
Figure 6: Showrooming Habits
Figure 7: Social Commerce
Figure 8: Estimated Social Commerce Revenues
Figure 9: Retailers Rise Index
Figure 10: Social Commerce Revenue
Figure 11: Social Commerce and Brands
Figure 12 Social Commerce: New Environment
Figure 13: Web Sales Prediction
Figure 14: Business Intelligence and Retailers
Figure 15: Mobile ecommerce Spend
Figure 16: Increasing Mobile usage for Social Media
Figure 17: In-store usage of Smartphone
Figure 18: Mobile Activity by Location
Figure 19: Smartphone Activity by Store Type
Figure 20: Tablet Shoppers: Bargains or Rich Product Images
Figure 21:Smartphone Shoppers: Bargain Hunters
Figure 22: Visualize Check Out Process
Figure 23: Mobile Checkout
Figure 24: Bigger Data for Bigger profits
Figure 25: Mobile Shopping Lifecycle
Figure 26: Social Media Strategy for Online-Retailers
Figure 27: social Media
Figure 28: Facebook Insights
Figure 29: Twitter
Figure 30: Pinterest in Retailers’ Email
Figure 31: Enterprise Gamification
Figure 32: Gamification in Education
Figure 33: NFC
Figure 34: NFC In-Store Experience
Figure 35: NFC Personal Advertising
Figure 36: Customized Offers
Figure 37: Smart Shopper

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