Analysis of Taiwanese Consumer Buying Behavior towards Cosmetics

Analysis of Taiwanese Consumer Buying Behavior towards Cosmetics

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying cosmetics online. Cosmetics surveyed include skin care, makeup, and face washing and cleansing products. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for skin care, makeup, and face washing and cleansing products, identify which age group and gender of consumers enjoy to purchase cosmetics online the most, and examines main reasons behind consumers’ decision to buy cosmetics online and what have prevented them from doing so.


  • Summary of Key Findings
    • Key Trends and Findings
  • Toiletries
    • Channels to Obtain Toiletry Information
    • Channels to Purchase Toiletries
    • Online Shopping Behavior
    • Top 20 Toiletry Brands Customers Like to Buy Online
    • Top 10 Oral Care Brands Customers Like to Buy Online
    • Top 10 Hair Care Brands Customers Like to Purchase Online
    • Top 10 Facial Makeup Brands Customers Like to Buy Online
    • Top 10 Body and Skin Care Brands Customers Like to Buy Online
    • Top 10 Toilet Paper & Sanitary Brands Customers Like to Buy Online
    • FMCG Online Shopping Platforms-Overall
    • FMCG Online Shopping Platforms by Gender
    • Reasons Customers Like to Buy Toiletries Online
    • Reasons Customers Dislike to Buy Toiletry Products Online
  • Household Cleaners
    • Channels to Obtain Information on Household Cleaners
    • Channels to Purchase Household Cleaners
    • Channels to Buy Household Cleaners
    • Online Shopping Experience for Household Cleaners
    • Top 20 Household Cleaners Customers Like to Buy Online
    • Top 10 Clothes Cleaning Brands Customers Like to Buy Online
    • Top 10 Kitchen Cleaning Brands Customers Like to Buy Online
    • Top 10 Living Room Cleaning Brands Customers Like to Buy Online
    • Top 10 Bathroom Cleaning Brands Customers Like to Buy Online
    • Online Shopping Platform Preferences for Household Cleaners
    • Online Shopping Platform Preferences by Gender
    • Reasons Customers Like to Buy Household Cleaners Online
    • Reasons Customers Dislike to Buy Household Cleaners Online
  • Packaged Food & Beverages
    • Channels to Obtain Information on Packaged Food & Beverages
    • Channels to Buy Packaged Food & Beverages
    • Online Shopping Experience for Packaged Food and Beverages
    • Top 20 Online Shopping Brands-Packed Food & Beverage
    • Top 10 Snack Brands Customers Like to Buy Online
    • Top 10 Beverage/Powdered Drink Brands Customers Like to Buy Online
    • Top 10 Food Ingredient & Seasoning Brands Customers Like to Buy Online
    • Top 10 Frozen & Fresh Food Brands Customers Like to Buy Online
    • Online Shopping Platform Preferences for Packaged Food and Beverages
    • Online Shopping Platform Preferences by Gender
    • Reasons Customers Like to Buy Food and Beverages Online
    • Reasons Customers Dislike to Buy Packaged Food and Beverages Online

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